Bindu Sethi joins JWT India as chief strategy officer

Bindu Sethi is joining JWT India as chief strategy officer. She was most recently the Asia Pacific strategy officer for Grey Worldwide, as well as Grey India’s national planning director, where she worked with a wide range of clients including GSK, Honda, Reliance Communication, Britannia and Ferrero. Previously, she has worked for Hindustan Unilever Ltd. (Unilever) as general marketing manager – Innovation, on their hair care business in India and Thailand. Prior to that she was national planning director for JWT India.

Commenting on her decision to join JWT India, Sethi said, “The Indian market is becoming increasingly complex. Choice has a whole new meaning for the consumer; the strategic challenge is high. A smart perspective and smarter ideas can unravel the complexity. It is the creative solution that then finally dissolves complexity and resolves the choice preferences of consumers. Joining JWT puts me in a position to take on these marketing challenges.”

On Sethi's appointment, Colvyn Harris, chief executive officer, JWT India, explained, “We are moving decisively to build our bench strength, and bringing Bindu into this role is an important part of that strategy. We are pleased to have Bindu back in the fold. We know from experience that she’s a valuable asset, and she’s gone on to grow her skills at the national and Asia Pacific level. Now she brings all that experience back to us, and our clients. Bindu’s mandate will be to develop and integrate our strategic planning capabilities and help deliver on our vision to be a creative powerhouse as we create the best value proposition for our clients.”

JWT India has informed that Sethi will be supported by Atika Malik and Mythili Chandrasekhar, JWT’s Senior vice president and executive planning directors, and other EPDs - Pinaki Bhattacharya, Shaziya Khan and Navonil Chatterjee.

In a string of appointments, the agency had recently hired Bobby Pawar as its chief creative officer and managing partner for India in November. Earlier this year, the agency had hired Sanjeev Bhargava as managing partner in Delhi and Max Hegerman as head of digital. JWT India had also recently elevated Tista Sen, Swati Bhattacharya and Sethil Kumar as national creative directors.