BBC Player partners with Prime Video

Prime Video has announced the launch of BBC Player and BBC Kids on Prime Video in India.

The subscription-based service will provide Indian viewers with a line-up of British content spanning original dramas, comedy, documentaries, factual shows, entertainment, lifestyle programming and children’s shows. 

Stanley Fernandes, vice president, distribution BBC Studios, South Asia, said, “We are excited to bring BBC Player and BBC Kids for the very first time to audiences in India. We couldn’t be more thrilled to partner with Prime Video to launch these subscription-based video-on-demand services. These brands will offer a curated, multi-genre content line-up, offering the best of British entertainment to the discerning Indian audience. Subscribed members will gain access to some of BBC Studios’ latest hits as well as our classics shows, including our well-acclaimed wealth of kids’ entertainment, all under one roof. We have seen the success of these brands in other markets globally and we can’t wait to see the excitement in India with this launch on Prime Video Channels.”

Vivek Srivastava, head – Prime Video Channels, Prime Video, India, said, “Since its launch in India, Prime Video Channels has seen exponential growth in India with people subscribing to Channels of their choice from the length and breadth of the country. Our customers also have the convenience to access a significantly wider selection of Indian and international content through the 20 Channels. Multiple global streaming services have chosen to launch and expand their reach in India with Prime Video Channels. In sync with our philosophy of super-serving our customers with even greater choice and accessibility, we are thrilled to collaborate with BBC Studios. Their wide range of programming is highly renowned and enjoyed by audiences the world over. With the launch of BBC Player and BBC Kids, Prime members in India too, will be able to enjoy their favourite British content on a single destination for the first time.”