Banijay Asia has announced the appointment of Rajesh Chadha as the executive vice president and business head.
With this mandate, Chadha will be responsible for developing the scripted slate for Banijay Asia.
He aims to uphold the content production company's legacy and take the organisation to its next growth trajectory.
He moves from BBC Studios, where he was head of scripted content for India.
Deepak Dhar, CEO, founder, Banijay Asia, said, ”Innovation and creation is the way forward in the rapidly changing content industry, and we are delighted to have Rajesh join the leadership team. His determination and affluent experience in the space will certainly, add immense value to our future endeavours.”
Chadha said, “The Indian streaming space is under the content revolution, and Banijay Asia is leading the shift seamlessly. Producing premium content, associating with top streaming platforms, and collaborating with national and international studios to churn out newer formats, Banijay Asia is a uniquely positioned production house in the industry. I am looking forward to contributing towards the growth and success of Banijay Asia along with Dhar.”
Chadha has a career spanning over 27 years in the M&E industry and has also worked at Endemol and RBNL.
