Appies 2013: BBH India wins Gold for Marico’s Parachute

BBH Communications India’s campaign ‘Recommended By Those Who Care About You’ for Parachute Advansed Ayurvedic Hair Oil from Marico won one of 10 Gold medals awarded at Appies 2013, organised by the Institute of Advertising, Singapore.

Winners were announced at the end of the two-day festival that showcased the best marketing ideas from Asia Pacific on 16 August.

McCann Worldgroup India’s campaign ‘Adding Romance to the Game of the Thrones’, also for Marico’s haircare brand Parachute, won a Silver. There were a total of five Silver trophies awarded.

In all, 100 entries were shortlisted at this year’s competition.

Appies 2013 also saw eight awards for the best presenters, three of which went to presenters from India. They were Allen Eric, brand manager, Marico Limited; Dhiren Amin, group planning director, McCann Worldgroup India; and Yousuf Rangoonwala, strategic director, BBH Communications.

The other winners:

Gold winners at Appies 2013

1.  Campaign Title: Flavors of Life

Brand: Wrigley’s Extra

Advertiser: Wrigley’s Extra

Agency: BBDO China

Country: CHINA

2. Campaign Title: Apology Press Conference Grand Prix

Brand: Snickers

Advertiser: Mars

Agency: I&S BBDO

Country: JAPAN

3. Campaign Title: Kiwi Septics

Brand: Kiwi Septics

Advertiser: Air New Zealand

Agency: Host

Country: NEW ZEALAND

4. Campaign Title: "It's More Fun In The Philippines"     

Brand: Philippines Department of Tourism

Advertiser: Philippines Department of Tourism

Agency: BBDO

Country: PHILIPPINES

5. Campaign Title: Moving Singtel's Image from being a traditional telco to an innovative multimedia company       

Brand: SingTel           

Advertiser: SingTel

Agency: BBDO 

Country: SINGAPORE

6. Campaign Title: Be Positive     

Brand: Action for AIDS

Advertiser: Health Promotion Board

Agency: Iris Worldwide

Country: SINGAPORE

7. Campaign Title: From Big Ticket Expenses to Daily Essential

Brand: NTUC Income

Advertiser :NTUC Income Insurance Co-operatives Ltd

Agency: BBH Asia Pacific

Country:SINGAPORE

8. Campaign Title: Smoking Kid   

Brand: Thai Health Promotion Foundation

Advertiser: Thai Health Promotion Foundation

Agency: Ogilvy & Mather Advertising 

Countr : THAILAND      

9. Campaign Title : Magnum 'Fin'nomenon

Brand :Magnum

Advertiser: Unilever Thai Trading Co. Ltd

Country : THAILAND

The four other Silver Medals went to the following campaigns:

1. Campaign Title: The Truth Lies Behind

Brand : Shabondama Soap

Advertiser : Shabondama Soap Co Ltd.

Agency : I&S BBDO / BBDO J WEST

Country : JAPAN

2. Campaign Title: Knorr Noodle Gang’s Adventures      

Brand: Knorr Noodles

Advertiser:Unilever

Agency:Lowe &Rouf

Country: PAKISTAN

3. Campaign Title: National Night

Brand: Mentos

Advertiser:Perfetti Van Melle

Agency: BBH Asia Pacific

Country: SINGAPORE

4. Campaign Title: Max Savings

Brand: KRUNGSRI

Advertiser: Krungsri Bank (Bank of Ayudhya)

Agency:Lowe

Country : THAILAND