Campaign India Team
Apr 19, 2022

Anushka Sharma invests in Wholsum Foods, becomes brand ambassador

Wholsum Foods was founded in 2016 by Meghana Narayan and Shauravi Malik

Meghana Narayan (left), Anushka Sharma (centre) and Shauravi Malik
Meghana Narayan (left), Anushka Sharma (centre) and Shauravi Malik
Anushka Sharma has been appointed brand ambassador and advocate for Wholsum Foods' Slurrp Farm.
 
This follows the actor investing in Wholsum Foods. Sharma will be brand ambassador for all of the future brands Wholsum Foods will launch.
 
Wholsum Foods was founded in 2016 with the launch of Slurrp Farm, a brand that uses millets to provide healthy mealtime options. The company has been co-founded by Meghana Narayan and Shauravi Malik.
 
Sharma said, “I’ve always believed you are what you eat – real, wholesome, sustainable food choices go a long way in setting the tone for a healthy and happy life. It’s a realisation that hit home even harder after I became a mother – I want my daughter to develop a healthy relationship with food and I have to start her on that journey early on. Wholsum Foods was started by two mothers so their mission to unjunk the plates of kids and families across the world resonates with me strongly. At the heart of this mission are millets, an ancient hardy grain packed with nutrients, making it good for us and good for the planet. Through the partnership, I hope to help nurture India’s rich heritage of millets, and enable today’s generation to leave behind a healthier lifestyle and planet for those to come.”
 
Narayan and Malik said, “Ahead of the international year of millets in 2023, we couldn’t have asked for anyone better than Anushka Sharma on board with us as we take millets to the world. The partnership is an important milestone as we build Wholsum Foods into a house of brands that makes food better for us and for the planet. “
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Realme calls creative pitch for new smartphone launch

Sources close to the pitch tell Campaign that an assessment of creative agencies is currently underway with regards to an upcoming product launch.

1 day ago

Why creativity remains at an all-time premium

The age of Gen AI might be here, but the era of creativity isn't anywhere near over, says Mirum's Hareesh Tibrewala.

1 day ago

Bumble unveils new global campaign, visual identity

To mark its 10th birthday, the app also revealed a new logo, bolder fonts, and refreshed illustrations.

1 day ago

India wins big at Montreux Switzerland Festival 2024

Tata Motors, Tree Design and White Rivers Media all win golds at this year's festival.