In 2017, Happy mcgarrybowen (Happy mgb) an agency that was primarily focused on the South decided to expand its wings to the North of India.
Just a year before that the Indian government had made a law that made it mandatory for companies to give two percent of their profits towards CSR. Agencies like Happy mgb took a cue from that and decided to collaborate with NGOs to establish its CSR & SBCC (social behavioural change communication) offering.
In the North of India, this strategy paid dividends as the agency started with signing on Wash United (Berlin) for its CSR division.
This was followed by Suzuki Motorcycles & MG Cars also appointing Happy mgb as their AOR.
Agency Report Card 2017Happy mcgarrybowen |
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|---|---|---|---|
2017:
B |
2016:
N.A. |
Country head/s: Kartik Iyer, PM Praveen Das |
Ownership: Not disclosed |
The agency believes that its growth rests on four pillars:
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Happy hours
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