Living Media Limited (India Today Group) has said in a release sent to the Bombay Stock Exchange on 18 May, that the Aditya Birla Group has agreed to make a financial investment of 27.5 per cent in Living Media Limited.
Aroon Poorie, Chairman, India Today Group, said, “I am delighted to partner the Aditya Birla Group to aggressively address the current and future potential of the Indian media business which is at a tipping point.”
Kumar Mangalam Birla, Chairman, Aditya Birla Group, said, “The media sector is a sunrise sector from an investment point of view. I believe that Living Media offers one of the best opportunities for growth and value creation.”
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