Adani Enterprises has assigned its digital duties to Quasar Media. Quasar bagged the account following a multi-agency pitch and will handle the digital duties across social media strategy and management, search engine optimisation, media planning and buying and online reputation management. The account will be handled in Mumbai.
Gaurav Nabh, head, Quasar said, “We are excited about working with Adani, one of the leading infrastructure company’s in India. They have some extremely ambitious plans on the table and we welcome the challenge to partner with them on their journey. We have started 2014 on a very positive note and look forward to some breakthrough work in the coming months.”
Adani is a player in the infrastructure industry with businesses spanning coal trading, coal mining, oil and gas exploration, ports, multi-modal logistics, power generation and transmission and gas distribution.
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