Campaign India Team
Jun 05, 2012

ABP group launches an iOS app - My Anandabazar

The app will target Bengali mobile internet consumers with live news, e-magazines, movies, cuisine videos, online radio, blogs and live TV streams

ABP group launches an iOS app - My Anandabazar

ABP Group has launched an app called 'My Anandabazar' for iPad and iPhone, to cater to the global Bengali mobile internet consumers.

Through My Anandabazar, consumers can access live Bengali news, Bengali e-magazines, Bengali movies, cuisine videos, online radio, Bengali blogs by eminent writers and live TV streams of ABP Ananda and Sananda TV, said an ABP statement.

"We are excited to release this new universal app to address the booming iOS market for Bengali communities," said Kaushik Banerjee, vice president- digital and English magazines, ABP Group.

Four Bengali magazines - Desh, Sananda, Ananandamela and Anandalok - will also be made available on the app.

The ABP app is available for free download.

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

3 hours ago

Titan Raga's new campaign celebrates the beauty in ...

Featuring Alia Bhatt, the brand taps into the notion of women uplifting one another through acts of kindness.

3 hours ago

Asia-Pacific Power List 2024: Ruchira Jaitly, Diageo

Making commensurate shifts in go-to-market strategies post pandemic, Jaitly has strengthened Diageo brands’ positioning, while ensuring gender equality and inclusion in advertising.

3 hours ago

Asia-Pacific Power List 2024: Ravi Santhanam, HDFC Bank

From a ground-breaking merger to memorable partnerships with the IPL, 2023 was a year of significant growth for Santhanam, with only more on the horizon.

3 hours ago

Asia-Pacific Power List 2024: Anuja Mishra, Honasa ...

A seasoned marketer and avid athlete, Mishra channels her endurance and result-oriented approach into her leadership at Honasa.