Pizza Hut India has announced the appointment of Aanandita Datta as chief marketing officer.
This move comes post the elevation of Neha, CMO, to senior director, marketing. She is now part of Pizza Hut's global team and will relocate to Dallas
Datta will oversee all aspects of marketing and branding, with the core objective of making Pizza Hut’s pizzas accessible to a much wider and younger audience. She will work with Merrill Pereyra, managing director, Pizza Hut, Indian Subcontinent.
She moves from Unilever, where she was global brand director, Netherlands.
Pereyra said, “Indian consumers today are highly globalised in their outlook and preferences, yet rooted in Indian tastes and traditions. Aanandita’s unique career trajectory which combines rich international experience and diverse domestic work profile, is therefore a perfect match for us. As we undertake rapid expansion and transformation towards becoming a ‘younger and everyday’ brand in India, Aanandita’s expertise of managing high-level marquee brands will be instrumental in steering Pizza Hut India in the right direction. We welcome her to the Pizza Hut family and look forward to her contribution in further strengthening our position as India’s most loved and trusted pizza brand.”
Datta said, “India is one of the most interesting markets in the world today, and our young demographic opens up brands to endless possibilities and experimentation. I have been following Pizza Hut’s trajectory in India and what the brand has achieved in the last three years, despite the pandemic, is commendable. With a focus on technology, expansion, disruptive products, value pricing and distinctive communication, I believe Pizza Hut is already on the right path. I am excited to work with the incredibly talented team here and continue to uphold our promise of 'Dil Khol Ke Delivering.'”
With up to 17 years of experience, she has worked with companies like Glaxo SmithKline Consumer Health Care and Whirlpool of India.
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