Advertising Marketing
Pooja Ahuja Nagpal
May 09, 2014

Can retail brands take on e-com players online? How?

Santosh Desai and Pinaki Ranjan Mishra tell Pooja Ahuja Nagpal what advantages a brick and mortar retail chain could have, when it competes online for sales.

(Left) Pinaki Ranjan Mishra, partner and national leader-retail practice, EY and Santosh Desai, MD and CEO, Futurebrands India

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