Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Jul 27, 2013
A category connected to the best milestones of life
Post ad agency and auto sector stints, Anisha Motwani, director and CMO, Max Life Insurance, explains why she’s loving the ‘business of life’, in conversation with Campaign India. Edited excerpts.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Digital
Jan 24, 2022
Hiveminds bags Max Life Insurance
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Media
9 minutes ago
MS Dhoni moves to trademark 'Captain Cool' moniker
The cricketer seeks exclusive rights to ‘Captain Cool’, as celebrity trademarks become essential assets in brand-led marketing ecosystems.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
47 minutes ago
Colour me heritage: Birla Opus paints India’s monuments
An AI-led animated campaign reimagines India’s icons in vivid hues—but emotional resonance may not be part of the palette.
Advertising
2 hours ago
Cannes Lions responds to criticism regarding ...
Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage via the usual route.
Advertising
5 hours ago
Emotion sells, but at what cost?
From teary posts to trending causes, marketers now trade in emotion. But in the attention economy, Interbrand India and South Asia’s CEO wonders where's the line between impact and exploitation?
