Bang in the Middle bags creative duties of Tigre Blanc

French vodka brand will be promoted through digital and experiential routes

Bang in the Middle bags creative duties of Tigre Blanc

French vodka brand Tigre Blanc has appointed Bang in the Middle as its creative agency.

Ramesh Mani, president, Tigre Blanc India, said, “Tigre Blanc is a very exciting new fashion vodka that has Parisian roots, and is unlike any other brand in the market. To promote and create a fan following for a brand like this, it needs very seasoned and experienced team. And we found that team at Bang in the Middle. We hope to make the brand first choice for the new fashion conscious consumers in partnership with Bang in the Middle.”

On the win, Naresh Gupta, managing partner, Bang in the Middle, said, “Tigre Blanc is a significant win for us. We expect the brand to become one of the most sought after brand of Vodka in the country. As the brand cannot use mainline communication, our focus would be more in creating a series of experiences for the brand, and use digital marketing expertise to unleash the power of web.”

The brand claims that for each bottle it sells, it helps save the tigers in wildlife, thanks to a partnership with Panthera.

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Campaign India
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12 December 2014