Campaign India Team
Jun 15, 2011

Hindi GECs: Colors catches up with Star Plus

Colors end Week 24 with 239 GRPs, just 8 GRPs behind Star Plus

Hindi GECs: Colors catches up with Star Plus

Barring Zee TV, Week 24 saw the Hindi GECs losing viewership. Star Plus was the biggest loser with a drop in viewership from 289 GRPs in Week 23 to 247 GRPs. With this, Colors is not too far behind the leader. Though even Colors had a drop in viewership, the channel ended the week with 239 GRPs from 245 GRPs in Week 23 a gap of 8 GRPs from the leader Star Plus. 

Zee TV improved from 183 GRPs in Week 23 to 208 GRPs. Sony registered a drop from 181 GRPs to 163 GRPs this week. SAB managed to hold its fort with 148 GRPs, while Imagine registered 90 GRPs. Star One and Sahara One followed the pack with 37 and 32 GRPs respectively.  
 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Spotify expands access to its ad inventory with ...

Streamer confirms rollout following its upfronts earlier this year.

1 day ago

Indegene buys BioPharm for $106 million to boost ...

The Omnicom Health Group company’s acquisition will help the Indian firm’s adtech capabilities at a time of increasing disruption in the pharmaceutical sector.

Gen X: The bridge generation will drive $5.7 ...

Born between 1965 and 1980, the trillion-dollar consumer cohort still flies under the marketing radar—despite Asia housing 61% of them, with China alone at 37%.

1 day ago

Grey’s global CEO Laura Maness departs

The role will not be replaced. Maness announced her exit at a town hall in New York.