Campaign India Team
Jun 08, 2011

GEC Ratings: STAR Plus now at 289, Colors at 245

Most GECs perform better in Week 23

GEC Ratings: STAR Plus now at 289, Colors at 245

Both STAR Plus and Colors showed improvements in their GRP performances in Week 23.

STAR Plus still ruled with 289 GRPs, a rise in 6 GRPs from last week. Narrowing the gap, Colors moved up 15 GRPs from 230 to 245 this week.

Zee TV rose from 181 GRPs to 183 this week. Sony almost caught up with it by garnering 181 GRPs.

Sab increased to 147 GRPs from 128, Imagine got 85 GRPs (70 last week).

Star One fell to 37 GRPs from 40 this week, and Sahara One dropped from 32 GRPs to 27 GRPs.

Source:
Campaign India

Related Articles

Just Published

12 hours ago

MiQ reshapes India leadership amid programmatic flux

Leadership changes and MiQ Sigma rollout reflect both opportunity and fragmentation in India’s fast-expanding but complex digital advertising market.

13 hours ago

Jonty Rhodes dives into cashback chase

Super.money’s latest ad swaps cricket balls for cashback, with the South African player shadowing an auto driver to spotlight the lure of instant rewards.

14 hours ago

EU fines Google nearly $3.5 billion for abusing ...

Tech giant Google has been fined €2.95 billion, equivalent to US$3.5 billion, by the European Commission for allegedly abusing its dominance in the online adtech sector.

18 hours ago

Creativity, not cost-cutting, emerges as agencies’ test

With consolidation rising and ROI under strain, agencies face pressure to return to bold ideas while navigating AI and budget controls.