STAR Plus still rules
Week 45 hasn't been a great week for Hindi General Entertainment Channels, a week which saw all the top five channels lose ground.
STAR Plus, which remains the leader, lost 48 GRPs to go down to 343 GRPs, while Colors lost 28 GRPs to slip to 240, Zee TV slid to under 200 again, to settle at 196 GRPs and Sony went down 13 GRPs to come down to 178. SAB TV was relatively steady, notching up 126 GRPs, down from 128.
Imagine gained marginally, going up to 114 GRPs.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Premium Lite, its lower-cost subscription tier, is now available in India at INR 89 per month.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The move extends Publicis Production’s existing footprint of 52 studios worldwide.
The AI platform’s latest ads reveal how users turn to ChatGPT for, well, nearly everything.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
With content engagement doubling and Spotlight posts quadrupling, the platform sharpens its India play—testing if AR-led storytelling can rival entrenched platforms.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
