Colors rises, Sony slides
The STAR Plus juggernaut rolls on, delivering a whopping 391 GRPs in week (TAM, HSM, CS4+), up from 379.
Colors also moved up, to 268 (250).
Sony slid to fourth place with 191 (208), while Zee was steady at 204 (203).
SAB rose smartly to 128, while Imagine was at 111.
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EssenceMediacom was incumbent on media, while IPG's MullenLowe held creative duties in Europe, alongside Omnicom's BBDO in the US.
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The review is intended to “reduce complexity, improve execution and accelerate growth,” says a company spokesperson.
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His elevation follows his role as interim managing director earlier this year, after the departure of India CEO Valerie Pinto in April 2025.
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Animal’s campaign swaps beauty tropes for lived moments, using narrative-first storytelling to test skincare’s place in a performance-driven digital economy.
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