uninstall

Swiped left: Why your app’s first date failed
2 days ago
Anand Jain

Swiped left: Why your app’s first date failed

Forget download counts—today’s app game is all about user trust, design intent, and retention-driven storytelling.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Razorpay hands over the mic, not the message

2 Razorpay hands over the mic, not the message

Harshhik S Suraiya of Vanilla Films launches Studio Zuno

3 Harshhik S Suraiya of Vanilla Films launches Studio Zuno

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

5 When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

"AI is not eating your lunch; AI is your lunch"

6 "AI is not eating your lunch; AI is your lunch"

Amazon disappears from Google Shopping ads

7 Amazon disappears from Google Shopping ads

The quiet power of Gen X is loud enough

8 The quiet power of Gen X is loud enough

Eknath Shinde's message to advertising, marketing and media professionals

9 Eknath Shinde's message to advertising, marketing and media professionals

Why India’s smartest marketers are blurring category lines

10 Why India’s smartest marketers are blurring category lines