technology companies

FMCG giants must ape tech firms, says Mondelez's Bonin Bough
Oct 10, 2013
Gemma Charles

FMCG giants must ape tech firms, says Mondelez's Bonin Bough

‘Aspiration without allocation is meaningless,’ said the global VP of global media and consumer engagement at the FMCG major

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

IndiGo Airlines opts for online creative pitch

1 IndiGo Airlines opts for online creative pitch

Weekend Fun: The Blue Film Festival

2 Weekend Fun: The Blue Film Festival

Reckitt Benckiser puts Durex creative duties up for pitch

3 Reckitt Benckiser puts Durex creative duties up for pitch

Is KFC set to part with Ogilvy India?

4 Is KFC set to part with Ogilvy India?

Over 70% of brands are investing in influencer marketing in India, says new EY report

5 Over 70% of brands are investing in influencer marketing in India, says new EY report

Leo Burnett Mumbai shakes up leadership to drive new growth initiatives

6 Leo Burnett Mumbai shakes up leadership to drive new growth initiatives

Jindal Steel celebrates the grit of India in new campaign

7 Jindal Steel celebrates the grit of India in new campaign

Warc 100: Shah Rukh Khan reigns supreme in the most effective campaign for 2023

8 Warc 100: Shah Rukh Khan reigns supreme in the most effective campaign for 2023

MediaMonks India sees more senior leaders exit

9 MediaMonks India sees more senior leaders exit

Olive Crown Awards 2024: VML wins ‘Green Agency of the Year’

10 Olive Crown Awards 2024: VML wins ‘Green Agency of the Year’