return on ad spend

Search is being rewritten – and marketers aren’t ready
Aug 22, 2025
Senthil Kumar Hariram

Search is being rewritten – and marketers aren’t ready

As AI reshapes search, brands must move past traditional SEO to engineer discoverability within AI-driven ecosystems and redefine visibility for the future.

Are you over-invested in performance marketing? Think again
Apr 14, 2025
Prady Kumaar

Are you over-invested in performance marketing? Think again

Depending solely on performance marketing to tap 5% of potential clients excludes 95% unaddressed, states NP Digital India's CEO and co-founder.

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AI agents collapse the wall between marketing and CX

1 AI agents collapse the wall between marketing and CX

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2 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

Consumer health giant Kenvue begins global agency review

3 Consumer health giant Kenvue begins global agency review

AI’s double-click: More speed, less soul?

4 AI’s double-click: More speed, less soul?

Haleon splits global creative account with WPP and Publicis Groupe

5 Haleon splits global creative account with WPP and Publicis Groupe

Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

6 Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

Monsoon rains force brands to rethink festive advertising

7 Monsoon rains force brands to rethink festive advertising

Grey’s global CEO Laura Maness departs

8 Grey’s global CEO Laura Maness departs

‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry

9 ‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry

Bayer consolidates $752m media and creative accounts with IPG

10 Bayer consolidates $752m media and creative accounts with IPG