recycled packaging

2 days ago

From products to purpose: How brands can influence greener choices

For brands, shaping conscious consumerism goes beyond marketing flashy eco-labels. It means enabling consumers make ethical and sustainable choices with ease, says Response India director.

Apr 28, 2025

Beyond the box: Why FMCG brands must rethink packaging

Sustainability is no longer a slogan—it’s a survival strategy. FMCG players must align packaging innovation with consumer realities or risk losing relevance, say Ipsos India experts.