privacy first marketing

Cookies crumble, privacy prevails: Marketing’s new playbook
Jul 04, 2025
Lakshmana Gnanapragasam

Cookies crumble, privacy prevails: Marketing’s new playbook

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.

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