darren woolley
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May 15, 2025
WPP Media: How did one of the world’s biggest comms companies mess up the messaging?
Adland has been buzzing over the leaked news of GroupM’s rebrand. Is this WPP's bold reinvention or a sign of deeper troubles? TrinityP3's Darren Woolley looks at the communication missteps and what this shake-up means for advertisers, employees, and the future of media buying.
Mar 02, 2021
The often-hidden costs of in-house agencies
The founder and CEO of marketing consultancy TrinityP3 uses a side-by-side comparison to dig into the costs you might not have considered
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