darren woolley
.png&h=268&w=401&q=100&v=20250320&c=1)
While rivals look outward, WPP is consumed by its own internal crisis
WPP grapples with an inherited “failure of modern corporate governance,” Darren Woolley writes. Cindy Rose must now prove that the next chapter rests on integrity rather than growth at any cost.
+(900+x+600+px)+(3).png&h=268&w=401&q=100&v=20250320&c=1)
WPP Media: How did one of the world’s biggest comms companies mess up the messaging?
Adland has been buzzing over the leaked news of GroupM’s rebrand. Is this WPP's bold reinvention or a sign of deeper troubles? TrinityP3's Darren Woolley looks at the communication missteps and what this shake-up means for advertisers, employees, and the future of media buying.
The often-hidden costs of in-house agencies
The founder and CEO of marketing consultancy TrinityP3 uses a side-by-side comparison to dig into the costs you might not have considered
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
