cultural connection

When AI thinks fast, creatives must think deep: Saboteur’s Nick Eagleton
3 days ago
Mitaksh Jain

When AI thinks fast, creatives must think deep: Saboteur’s Nick Eagleton

At Goafest 2025, the London-based independent branding studio’s co-founder warns the ad world: don’t outsource empathy to algorithms. Cultural insight still needs human hands.

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