cost per acquisition
Apr 14, 2025
Are you over-invested in performance marketing? Think again
Depending solely on performance marketing to tap 5% of potential clients excludes 95% unaddressed, states NP Digital India's CEO and co-founder.
Dec 11, 2024
The juggling act: Balancing brand and performance marketing for sustainable growth
Xceedance Consulting India’s AVP stresses balancing brand and performance marketing as essential for thriving in today’s competitive market.
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