cost per acquisition

Apr 14, 2025

Are you over-invested in performance marketing? Think again

Depending solely on performance marketing to tap 5% of potential clients excludes 95% unaddressed, states NP Digital India's CEO and co-founder.

Dec 11, 2024

The juggling act: Balancing brand and performance marketing for sustainable growth

Xceedance Consulting India’s AVP stresses balancing brand and performance marketing as essential for thriving in today’s competitive market.