cost per acquisition

Are you over-invested in performance marketing? Think again
4 days ago
Prady Kumaar

Are you over-invested in performance marketing? Think again

Depending solely on performance marketing to tap 5% of potential clients excludes 95% unaddressed, states NP Digital India's CEO and co-founder.

The juggling act: Balancing brand and performance marketing for sustainable growth
Dec 11, 2024
Gurtej Singh Chawla

The juggling act: Balancing brand and performance marketing for sustainable growth

Xceedance Consulting India’s AVP stresses balancing brand and performance marketing as essential for thriving in today’s competitive market.

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