Pitch List
The pitch list is a summary of new, ongoing and recent pitches taking place across Asia-Pacific, compiled in association with R3.
June 2014
Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
Samsung | Global | Creative / Media / Digital | 14000 | Starcom MediaVest, Leo Burnett, 72andSunny, Cheil, McKinney, RGA | Undisclosed | In Review |
Virgin Media | Europe | Media | 250 | Goodstuff and Manning Gottlieb | Undisclosed | In review |
Infiniti | Global | Creative | 200 | TBWA | FCB, BBH, CP+B, Saatchi & Saatchi, Havas and Arnold, Publicis, Goodby, Silverstein & Partners, TBWA | In review |
Estee Lauder | Global | Creative | 100 | Undisclosed | Sid Lee, Johannes Leonardo | Johannes Leonardo |
Hertz | Europe | Media | 50 | Intiative | Initiative, Mindshare, OMD | Mindshare |
Toyota (Hydrogen Fuel Cell Vehicle) | Global | Creative | 50 | None | Undisclosed | Droga5 |
GHD | Global | Digital | 50 | MRY, R/GA London | Undisclosed | In review |
Durcacell | Global | Creative | 50 | The Acme Idea Co | Grey, Saatchi & Saatchi, mcgarrybowen, Anomaly | In Review |
BMW | China | Event | 20 | Kingway, Multiple | Kingway, Across China, Auditoire, DMG | In Review |
Ben & Jerry's | Global | Creative | 15 | Silver & Partners | Undisclosed | Mekanism |
May 2014
Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
Samsung | Global | Creative / Media / Digital | 14000 | Starcom, Leo Burnett, 72andSunny, Cheil, CHI, RGA | Undisclosed | In Review |
Johnson & Johnson | US | Media | 1,000 | J3 (UM) | UM, OMD | OMD |
Heinz | Global | Media | 500 | Undisclosed | Undisclosed | UM (North America) Omnicom (Rest of the world) |
Changan PSA (Citroën DS Model) | China | Media | 200 | Carat | OMG, Carat, ZenithOptimedia | In Review |
Guinness | Global | Creative | 100 | Saatchi & Saatchi | Undisclosed | In Review |
United Nations | Global | Digital | 100 | None | Undisclosed | In Review |
Reckitt Benckiser | Global | Creative | 92 | Havas Worldwide | Undisclosed | Droga5, McCann, Wieden + Kennedy |
Blackrock | Global | Media | 60 | MEC | Mindshare, MEC, PHD, Carat | In Review |
Marriott | APAC | Creative | 50 | None | Publicis, McCann Worldgroup | In Review |
BMW | Indonesia | Creative | 30 | Multiple Agencies | Undisclosed | In Review |
BMW | China | Event | 20 | Multiple Agencies | Undisclosed | In Review |
April 2014
Account | Market | Discipline | Billings (US$m) | Incumbent | Participating Agencies | Winning Agency |
Samsung | Global | Creative/Media/Digital | 14,000 | Starcom / Leo Burnett / 72andSunny /Cheil / RGA | Undisclosed | In Review |
Microsoft | Global | Media | 2,600 | Razorfish, Wunderman, JWT, Y&R, Possible, VML, UM, McCann, CP&B, Omelet | WPP, IPG, Aegis, Publicis Groupe, MDC | Aegis Media / IPG |
Vodafone | Global | Media | 950 | OMD | Carat, OMD,MEC | MEC |
Pepsi | China | Media | 250 | OMD | Undisclosed | Mindshare |
ebay | Global | Creative | 200 | Venables Bell & Partners | Undisclosed | In Review |
Apple | US | Digital | 200 | Rosetta, Eleven, Multiple Agencies | Undisclosed | AKQA, HUGE, Area17, Kettle |
Burger King | Global | Creative | 200 | Multiple Agencies | Undisclosed | David |
Disney | EMEA | Media | 100 | Carat | Undisclosed | OMG & Havas |
Nestle USA | US | Digital | 100 | Kaplan Thaler, Resource, Digitaria, Ogilvy | Undisclosed | In Review |
BMW | Indonesia | Creative | 30 | Publicis | Y&R, Bates CHI, Iris | In Review |
BMW | Singapore | Creative | 25 | Y&R | Undisclosed | In Review |
BMW | China | Event | 20 | Multiple Agencies | Undisclosed | In Review |
Air New Zealand | EMEA | Creative | 10 | Multiple Agencies | Undisclosed | In Review |
Choose Chicago | US | Creative/Media | 10 | Undisclosed | Undisclosed | FCB Chicago / Starcom USA |
March 2014
Account | Market | Discipline | Billings (US$m) | Incumbent | Participating Agencies | Winning Agency |
Mercedes-Benz | US | Media | 300 | PHD | Undisclosed | PHD |
Sony | Global | Creative | 200 | Adam & Eve | Undisclosed | In Review |
British Airways | Global | Creative | 100 | Ogilvy, OgilyOne, BBH | Ogilvy, OgilvyOne, Mother, Anomaly, Grey, BBH | BBH |
Gap | Global | Creative | 80 | Peterson Milla Hooks / Ogilvy & Mather | Undisclosed | Wieden+ Kennedy |
FrieslandCampina | APAC | Media | 80 | Undisclosed | Undisclosed | Carat |
AB InBev | China | Digital and Social | 50 | VML IM2.0, Vgo | VML IM2.0, Isobar, AKQA, Digitas LBi, Uncle, | AKQA, IM2.O |
Imperial Tabacco | Global | Digital | 40 | Hamburg’s Deep Blue | Undisclosed | Proximity Worldwide |
BMW | Indonesia | Creative | 30 | Multiple Agencies | Undiclosed | In Review |
Choose Chicago | Global | Creative | 20 | Downtown Partners | Undiclosed | In Review |
BMW | China | Social Media | 20 | Multiple Agencies | Undiclosed | In Review |
Lay's | China | Social Media | 10 | Multiple Agencies | Undisclosed | In Review |
February 2014
Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
Volvo | Global | Media | 300 | Havas Media | Havas Media, Mindshare | Mindshare |
Master Kong | China | Creative | 100 | Havas | Undiclosed | Publicis |
Lenovo | EMEA | Creative | 100 | Saatchi & Saatchi | Undiclosed | The House Worldwide |
Renault & Nissan | Global | Digital | 70 | Undisclosed | Undisclosed | Digitas LBi |
Reebok | Global | Creative | 60 | DDB | Undiclosed | Venables Bell |
Regus | Global | Media | 50 | Undisclosed | Undiclosed | UM |
AB InBev | China | Digital and Social | 50 | VML IM2.0 | VML IM2.0, Isobar, AKQA, Digitas LBi, Uncle, | In Review |
Philips | APAC | Creative, Media, Digital | 20 | Ogilvy, XM, Carat | Undiclosed | In Review |
Choose Chicago | Global | Creative | 20 | Downtown Partners | Undiclosed | In Review |
BMW | China | Social Media | 20 | None | In Review | |
Lay's | China | Social Media | 10 | Multiple Agencies | Undisclosed | In Review |
January 2014
Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
Microsoft | Global | Digital, Media, Creative | 1,300 | Razorfish, Wunderman, JWT, Y&R, Possible, VML, UM, McCann, CP&B, Omelet | Undisclosed | In Review |
DongFeng Peuget Citroen Automobile | China | Media | 100 | Midas | Midas, Zenith, Carat, Guangdong Advertising, OMD | OMD |
Pepsi | China | Media | 80 | OMD | Undisclosed | In Review |
Symantec Corporation (Norton) | Global | Creative | 50 | Leo Burnett | Undisclosed | Grey San Francisco |
Land Rover | Global | Brand Consultant | 20 | New assignment | Undisclosed | Brand Union, Digit |
Fonterra | Australia / New Zealand | Media | 20 | OMD | OMD, MediaCom | In Review |
BMW | China | Social Media | 20 | None | In Review | |
Louis XIII (Remy Cointreau) | China | PR and Creative | 10 | Zenith PR | Undisclosed | Robert, Tan & Gao |
Lay's | China | Social Media | 10 | None | Undisclosed | In Review |
Vertu | Global | Digital (CRM) | 5 | Chi & Partners, TMW | Undisclosed | In Review |
December 2013
Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
Reckitt Benckiser | Global | Media | 1800 | ZenithOptimedia and Havas | Undisclosed | IPG, Carat, ZenithOptimedia and Havas |
Mengniu | China | Media | 400 | Optimedia(planning), Multiple Local Agencies(buying) | Optimedia, Starcom, Carat, Local Agencies | Optimedia(planning), Multiple Local Agencies(buying) |
Infiniti | Global | Creative and Social Media | 200 | TBWA | In Review | |
P&G | China | Digital Creative | 150 | Multipe agencies | 15 agencies | BlueDigital |
Puma | Global | Creative | 100 | Droga5 | ||
AB InBev | China | Digital and Social | 50 | VML IM2.0 | VML IM2.0, Isobar, AKQA, Digitas Lbi, Uncle, Social Touch | In Review |
Sedrin Beer | China | Creative | 30 | JWT | JWT, Civilization, Y&R and Bravo | In Review |
Singapore Airlines | Global | Social media | 20 | Dentsu Möbius | ||
Fonterra | Australia / New Zealand | Media | 20 | OMD | OMD, MediaCom | In Review |
Lay's | China | Social Media | 20 | None | Undisclosed | In Review |
November 2013
Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
Mengniu | China | Media | 400 | Optimedia(planning), Multiple Local Agencies(buying) | Undisclosed | In Review |
Volvo | Global | Creative | 200 | Havas’ Arnold Worldwide | Undisclosed | Grey |
Carlsberg | Global | Media | 160 | Multiple Agencies by Market | Undisclosed | OMD, ZenithOptimedia(China) |
Hasbro | Global | Media | 100 | OMD | Initiative, GroupM and OMD | OMD, Mediacom(Latam) |
Harbin Beer | China | Creative | 80 | JWT | BBDO, Ogilvy, JWT and BBH | BBH |
Johnnie Walker Blue | Global | Media | 40 | Undisclosed | Undisclosed | PHD |
Skyy Vodka | US | Creative | 30 | Lambesis | Mekanism, Mistress, Venables Bell | Venables Bell |
Sedrin Beer | China | Creative | 30 | JWT | JWT, Civilization, Y&R and Bravo | In Review |
Fonterra | Australia / New Zealand | Media | 20 | OMD | OMD, MediaCom | In Review |
BMW | China | Social Media | 20 | None | Undisclosed | In Review |
October 2013
Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
AB InBev | Global | Media | 600 | Multiple Agencies by Market | GroupM, Mediabrands, Vivaki, Havas, Aegis | Starcom China, ZenithOptimedia France. Other markets in review |
Mengniu | China | Media | 400 | ZenithOptimedia (planning), Multiple Local Agencies (buying) | Undisclosed | In Review |
Ferrero | Global | Media | 120 | MEC(UK) | Undisclosed | Omnicom Media Group |
Mengniu | China | Creative | 100 | McCann | McCann, BBDO, W+K, Saatchi | In Review |
Fujitsu | Global | Creative | 80 | None | Undisclosed | mcgarrybowen and Carat Enterprise |
Clinique | Global | Digital and Social | 50 | Multiple Agencies by Market | Undisclosed | 360i(Dentsu) |
Converse | Global | Media | 50 | Multiple Agencies by Market | Undisclosed | MediaVest |
Singtel | Singapore | Creative, Digital | 50 | BBDO , OgilvyOne | JWT, Ogilvy Mather, TBWA and Leo Burnett | Ogilvy Group |
Sedrin Beer | China | Creative | 50 | JWT | JWT, Y&R and Bravo | In Review |
Shell | Global | CRM | 48 | Dunnhumby | Undisclosed | Wunderman |
BMW | China | Social Media | 20 | None | Undisclosed | In Review |
September 2013
Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
GSK | Global | Media | 1500 | Starcom, PHD, GroupM and Carat | Starcom, PHD, GroupM and Carat | Group M (ex US) , PHD (US) and Dentsu (Japan) |
AB InBev | Global | Media | 600 | Multiple Agencies by Market | GroupM, Mediabrands, Vivaki, Havas, Aegis | In Review |
AB InBev | China | Media | 200 | MediaCom | Starcom, MediaCom and Carat | Starcom |
Tiffany & Co | Global | Creative | 100 | New assignment | Undisclosed | In Review |
Mengniu | China | Creative | 100 | McCann | McCann, BBDO, BBH, Saatchi | In Review |
Petronas | Global | Creative | 80 | Leo Burnett | M&C Saatchi, Dentsu Utama, Draftfcb,Ogilvy & Mather, McCann and Leo Burnett | McCann and Leo Burnett |
Lockheed Martin | Global | Advertising and Media | 50 | Keiler & Co | Arnold, Doremus, Keiler & Co | McCann Erickson, UM |
Singtel | Singapore | Creative, Digital | 50 | BBDO , OgilvyOne | Open Tender | In Review |
Momondo | Global | Media | 40 | New assignment | Not disclosed | MEC |
Telkomsel | Indonesia | Digital | 20 | Narrada | Undisclosed | Narrada |
August 2013
Account | Market | Discipline | Billings (US$m) | Incumbent | Participating Agencies | Winning Agency |
AB InBev | Global | Media | 600 | Multiple Agencies by Market | GroupM, Mediabrands, Vivaki, Havas, Aegis | In Review |
GE | Global | Media | 200 | OMD and Starcom | MEC, OMD, Starcom and Aegis Media | MEC and OMD |
Hershey | Global | Media | 200 | OMD(US) | OMD, ZenithOptimedia | UM |
Emirates | Global | Media | 150 | Starcom MediaVest | Undisclosed | Havas |
Mengniu | China | Creative | 60 | McCann | McCann, BBDO, BBH, Saatchi | In Review |
Singtel | Singapore | Creative, Digital | 50 | BBDO , OgilvyOne | Open Tender | In Review |
STB | Global | MICE | 30 | ADK, BBH, Brand Courage, DW Communication, Formul8, The Alchemy Partnership, Thinkads, Up BrandBuzz and Yuan Associates | M&C Saatchi | |
Roll-Royce Motor Cars | Global | Marketing Communications | 20 | M&C Saatchi, The Corner and Leo Burnett | Engine | |
Telkomsel | Indonesia | Digital | 20 | Narrada | Undisclosed | In Review |
Remy Martin Louis XIII | China | PR | 5 | Zenith PR | Undisclosed | In Review |
July 2013
Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning Agency |
AB InBev | Global | Media | 600 | Multiple Agencies by Market | GroupM, Mediabrands, Vivaki, Havas, Aegis | In Review |
Cadillac | Global | Creative | 300 | Fallon | Omnicom, IPG, Publicis Groupe | Interpublic |
Carlsberg | Global | Media | 150 | OMD | Undisclosed | In Review |
Siemens | Global | Media | 100 | PHD and ZenithOptimedia | Undisclosed | Mediacom |
Smirnoff | Global | Creative | 80 | JWT | 72andSunny, Mother, Anomaly and BBH | 72andSunny |
British Airways and Iberia airline | Global | Media | 80 | ZenithOptimedia, Initiative | Undisclosed | Carat |
Singtel | Singapore | Creative, Digital | 50 | BBDO , OgilvyOne | Open Tender | In review |
Telkomsel | Indonesia | Digital | 20 | Narrada | Undisclosed | In Review |
Almond Board of California | China | Digital | 5 | Various local agencies | Undisclosed | OpenTide |
Remy Martin Louis XIII | China | PR | 5 | Zenith PR | Undisclosed | In Review |
June 2013
Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
Sony | Global | Media | 800 | MEC and OMD | Undisclosed | MediaCom and MEC |
AB InBev | Global | Media | 600 | Multiple Agencies by Market | GroupM, Mediabrands, Vivaki, Havas, Aegis | In Review |
Nokia | Global | Creative | 120 | Inferno | Bartle Bogle Hegarty and Inferno | JWT |
Singtel | Singapore | Creative, Digital | 50 | BBDO , OgilvyOne | Open Tender | In review |
Huawei | Global | Creative | 50 | None | Undisclosed | Saatchi & Saatchi |
BMW | China | Digital | 20 | Interone | Interone, Wunderman, IM2.0, Hylink, AKQA | In review |
Telkomsel | Indonesia | Digital | 20 | Narrada | Undisclosed | In Review |
Almond Board of California | China | Digital | 5 | Various local agencies | Undisclosed | In Review |
Remy Martin Louis XIII | China | PR | 5 | Zenith PR | Undisclosed | In Review |
Bacardi - Martini and Grey Goose | China | PR | 5 | Various local agencies | Weber Shandwick, FTG, Butterfly | Weber Shandwick |
May 2013
Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
LG | Global | Media | 1,500 | Mindshare | Undisclosed | Havas Media, Mindshare (US) |
Danone | Global | Media | 1,200 | Havas Media, OMG, GroupM | Undisclosed | In Review |
AB InBev | Global | Media | 600 | Multiple Agencies by Market | GroupM, Mediabrands, Vivaki, Havas, Aegis | In Review |
Amazon | Global | Media | 200 | Mindshare, ZenithOptimedia, Initiative, and MediaCom | Initiative | |
Dyson | Global | Media | 185 | In-house, VCCP | Mindshare, PHD, and UM | Mindshare |
Tourism Australia | Global | Creative | 100 | DDB | Undisclosed | Clemenger BBDO |
Singtel | Singapore | Creative, Digital | 50 | BBDO , OgilvyOne | Open Tender | In review |
BMW | China | Digital | 20 | Interone | Undisclosed | In review |
Elsker | China | Creative | 10 | Local Agenecy | Undisclosed | DDB |
Almond Board of California | China | Digital | 5 | Various local agencies | Undisclosed | In Review |
Remy Martin Louis XIII | China | PR | 5 | Zenith PR | Undisclosed | In Review |
April 2013
Account | Market | Discipline | Billings (US$m) | Incumbent | Participating agencies | Winning agency |
Danone | Global | Media | 1,200 | Havas Media, OMG, GroupM | Undisclosed | In Review |
AB Inbev | Global | Media | 600 | Multiple Agencies by Market | GroupM, Mediabrands, Vivaki, Havas, Aegis | In Review |
Gillette | Global | Creative | 400 | BBDO | Undisclosed | Grey |
Sony | Global | Media | 200 | Multiple Agencies by Market | Universal McCann, MEC and Carat | In Review |
Unilever (Closeup) | Global | Digital | 50 | JWT | Undisclosed | Arcade |
Fonterra | Asia Pacific | Digital | 50 | Proximity | WPP, Proximity, and DDB | Tribal DDB |
BMW | China | Digital | 20 | Interone | Undisclosed | In review |
Elsker | China | Digital | 10 | Local Agenecy | Undisclosed | In review |
Remy Martin Louis XIII | China | PR | 5 | Zenith PR | Undisclosed | In Review |
March 2013
Account | Market | Discipline | Billings (US$m) | Incumbent | Participating Agencies | Winning Agency |
HSBC | Global | Creative | 600 | JWT | Multiple | Grey London, Saatchi & Saatchi, JWT |
Walgreens | Global | Media | 240 | Starcom | Starcom and other agencies | OMD |
BBVA Bank | Global | Creative | 150 | Havas Worldwide | McCann WorldGroup, DDB, Grey and Wunderman | In review |
Master Kong | China | Media | 100 | Carat | Undisclosed | Group M((Beverage Products), Carat(Instant noodle products) |
Burberry | Global | Media | 80 | Universal McCann | Mediacom, Carat, and other agencies | Carat |
Pfizer(Nexium) | Global | Creative | 80 | New brand | Undisclosed | Leo Burnett |
David Jones | Australia | Creative | 60 | M&C Saatchi | M&C Saatchi and six other undisclosed agencies | In Review |
BMW | China | Digital | 20 | Interone | Undisclosed | In review |
Elsker | China | Digital | 10 | Local Agenecy | Undisclosed | In review |
Bentley Motors China | China | Creative | 10 | Undisclosed | DDB |
February 2013
Account | Market | Discipline | Billings US$m | Incumbent | Participating Agencies | Winning Agency |
Walgreens | Global | Media | 240 | Starcom | Starcom and other agencies | In review |
BBVA Bank | Global | Creative | 150 | Havas Worldwide | McCann WorldGroup, DDB, Grey and Wunderman | In review |
Carlsberg | Global | Creative | 80 | Fold7 | Santo Advertising, BETC London and Fold7 | Santo Advertising |
Bacardi | Global | Creative | 80 | Johannes Leonardo | Undisclosed | BETC London |
Burberry | Global | Media | 80 | Universal McCann | Mediacom and other agencies | In review |
Pirelli | Global | Creative | 50 | Undisclosed | Undisclosed | BBH |
Singapore Tourism | Global | Creative, Media , Digital | 50 | JWT, XM, MEC | Undisclosed | XM Asia |
Jetstar | Asia Pacific | Media | 40 | Maxus and the Aegis Group | Maxus and the Aegis Group | Maxus |
BMW | China | Digital | 20 | Interone | Undisclosed | In review |
Elsker | China | Digital | 10 | Local Agenecy | Undisclosed | In review |
January 2013
Account | Market | Discipline | Billings US$m | Incumbent | Participating Agencies | Winning Agency |
Walgreens | Global | Media | 240 | Starcom | Starcom and other agencies | In review |
BBVA Bank | Global | Creative | 150 | Havas Worldwide | McCann WorldGroup, DDB, Grey and Wunderman | In review |
JNJ | Asia Pacific | Media | 150 | OMD and MediaBrands | GroupM, OMD and MediaBrands | OMD and MediaBrands |
Singapore Tourism Board | Global | Creative, Media and Digital | 100 | BBH, XM, MEC | Undisclosed | In review |
Chanel | Global | Media | 100 | MEC | Undisclosed | In review |
Legend Holdings | Singapore | Media | 100 | Dentsu | Dentsu, OMD, Starcom and MEC | In review |
Nissan Datsun | Global | Creative | 80 | None | Undisclosed | TBWA Worldwide |
Fonterra | Global | Media | 80 | OMD | MediaCom, OMD, Carat | MediaCom |
Qoros | Global | Creative | 30 | None | BBH, W+K and HS Ad | BBH China |
GarudaAirlines | Global | Creative and Media | 20 | Dentsu | Lowe, Dentsu, Spark, OMD, ZenithOptimedia and Maxus | Lowe and Spark Communications |
BMW | China | Digital | 20 | Interone | Undisclosed | In review |
December 2012
Account | Market | Discipline | Billings US$m | Incumbent | Participating Agencies | Winning Agency |
Hershey | Global | Media | 300 | OMD | Undisclosed | In review |
Dyson | Global | Media | 210 | Universal McCann, Mindshare | Universal McCann, Mindshare | In review |
Singapore Tourism Board | Global | Creative, Media , Digital | 100 | BBH, XM, MEC | Undisclosed | In review |
Absolut | Global | Creative | 80 | TBWA | Undisclosed | Sid Lee |
Sony Playstation | US | Creative, Media | 60 | Deutsch | BBH, 180 LA, Anomoly. Media undisclosed | In review |
Burberry | Global | Media | 50 | Universal McCann | Undisclosed | In review |
Heineken | Global | Digital | 40 | AKQA, Lean Mean Fighting Machine and Iris Worldwide | Undisclosed | In review |
Shangri-La Hotels and Resorts | Global | Media | 30 | Maxus | Starcom, OMD, MPG, Vizeum | MPG |
BMW | China | Digital | 20 | Interone | Undisclosed | In review |
Bank of China | China | Media | 16 | Universal McCann | Undisclosed | Zenith |
November 2012
Account | Market | Discipline | Billings US$m | Incumbent | Participating Agencies | Winning Agency |
Novartis | Global | Creative | 300 | DraftFCB, Wunderman and Grey Group | Undisclosed | In review |
COFCO | China | Media Buying | 130 | Mediacom | Aegis Media, Mediacom, MPG and Womei Media | Aegis Media |
Mondelez-Toblerone | Global | Creative | 100 | Ogilvy & Mather | McGarryBowen, Wieden & Kennedy | McGarryBowen |
Fonterra | Global | Media | 100 | OMD | OMD, Carat , MediaCom | In review |
News Limited | Australia | Media | 80 | ZenithOptimedia | GroupM, ZenithOptimedia, UM | Master Media In Review |
Singapore Tourism | Global | Creative, Media, Digital | 80 | BBH, MEC, XM | Multiple | In review |
Tourism Australia | Global | Creative | 50 | DDB | Undisclosed | In review |
Emirates | Global | Digital | 50 | Lean Mean Fighting Machine, StrawberryFrog and Atmosphere BBDO | Undisclosed | In review |
Minute Maid | China | Creative | 50 | BBH | Undisclosed | Saatchi & Saatchi |
Shangri-la Hotels | Global | Media | 30 | Maxus | Starcom, OMD, MPG, Vizeum | In review |
October 2012
Account | Market | Discipline | Billings US$m | Incumbent | Participating Agencies | Winning Agency |
Fonterra | Global | Media | 150 | OMD | MediaCom, OMD, MediaBrands, Carat | In review |
Singapore Tourist Board | Global | Creative, Media, Digital | 100 | BBH, XM, MEC | Multiple | In review |
News Limited | Australia | Media | 60 | ZenithOptimedia | Multiple | In review |
Vietnam Airlines | Global | Creative and Media | 50 | Not Disclosed | JWT, MPG | JWT, MPG |
Gap | Global | Creative and Media | 100 | Ogilvy & Mather and PHD | Ogilvy & Mather and PHD | In review |
Huawei | Global | Corporate Branding | 100 | Not Disclosed | WPP, Omnicom Group,Dentsu Group, IPG and Publicis Groupe | WPP and Omnicom Group |
HSBC | Global | Creative | 400 | JWT | JWT,Grey and BBDO | In review |
Pfizer | Global | Creative | 1,500 | EuroRSCG Life, McGarryBowen, McCann Humancare | WPP, Omnicom Group and Publicis Groupe | WPP, Omnicom Group and Publicis Groupe |
DHL | Global | Digital | 200 | Not Disclosed | Razorfish, BBDO Proximity and Interone | Razorfish |
Danone | Japan | Media | 78 | Hakuhodo | Carat, Dentsu, Hakuhodo, ADK and MEC | Carat |
September 2012
Account | Market | Discipline | Billings US$m | Incumbent | Participating Agencies | Winning Agency |
Bacardi | Global | Creative | 100 | Johannes Leonardo | Undisclosed | In review |
Barclays | Global | Digital | 50 | LBi, Ogilvy & Mather, Profero and Sapient Nitro, Dare | LBi, Ogilvy & Mather, Profero and Sapient Nitro, Dare | In review |
Malaysia Airlines | Global | Media | 50 | Starcom | IPG Mediabrands, Havas, Carat, Group M and OMD | IPG Mediabrands |
Unilever | Regional(Southeast Asia and Australasia) | Media | 2500 | Mindshare and PHD | Initiative, Mindshare and PHD | In review |
Marriott Hotels & Resorts | Global | Creative | 50 | McgarryBowen | Grey Group, JWT and McgarryBowen | Grey Group |
Lenovo | APLA(Asia-Pacific and Latin America) | Creative | 100 | Multiple Agencies | Undisclosed | Saatchi & Saatchi Singapore |
Mars | Australia / New Zealand | Media | 40 | OMD, Starcom Mediavest | OMD, Starcom Mediavest and Mediacom | In review |
Singapore Tourist Board | Global | Creative, Media and Digital | 60 | BBH, MEC and XM Asia | Undisclosed | In review |
BMW | Asia | Creative | 20 | Publicis | Undisclosed | In review |
August 2012
Account | Market | Discipline | Billings US$m | Incumbent | Participating Agencies | Winning Agency |
Shangri-la | Global | Media | 30 | Maxus | Undisclosed | In Review |
Fonterra | Asia / Middle East | Media | 100 | OMD, Optimedia(Vietnam) | Undisclosed | In Review |
Aspen | Australia | Media | 15 | Carat, MediaCom | MEC, PHD, Vizeum, Bohemia, Hyland | Bohemia |
EDB | Global | Creative, Media, Digital | 50 | JWT, MEC, XM | TBWA, Ogilvy & Mather, Leo Burnett, TSLA-StrawberryFrog, MEC and OMD | TSLA, TBWA and MEC |
HTC | Global | Media | 150 | ZenithOptimedia, PHD | Undisclosed | In Review |
Luxottica | Global | Media | 50 | Starcom, Carat | Publicis Groupe, Aegis, Interpublic , Group M and Havas, OMG | Omnicom |
Louis Vuitton | Global | Creative | 200 | Ogilvy & Mather Paris | Undisclosed | In Review |
Mulberry | Global | Media | 20 | Inhouse | MEC, MPG, ZenithOptimedia and Carat | MEC |
Sea Life Campaign | Global | Creative | 50 | Undisclosed | Undisclosed | McCann |
New China Life Insurance | China | Media | 28 | Vizeum | ZenithOptimedia, Dentsu Beijing and two local media agencies | ZenithOptimedia |
P&G | Korea | Media | 50 | Starcom | Mediacom | Mediacom, Starcom |
July 2012
Account | Market | Discipline | Billings US$m | Incumbent | Participating Agencies | Winning Agency |
Johnson & Johnson | Global | Creative | 2,600 | DDB, JWT, BBDO, Lowe | DDB, JWT, BBDO, Lowe | In review |
Zurich Insurance | Global | Creative | 157 | Publicis Worldwide | Undisclosed | In review |
Rémy Cointreau | Global | Media | 62 | MEC | Undisclosed | In review |
EDB | Global | Creative, Media, Digital | 50 | JWT, XM, MEC | Undisclosed | In review |
Marriott Hotels & Resorts | Global | Creative | 50 | McGarryBowen | JWT, Grey and McGarryBowen | In review |
Ballantine’s | Global | Creative | 50 | Publicis | EuroRSCG, Publicis, TBWA, M&C Saatchi,Work Club, etc. | In review |
Malaysia Airlines | Global | Media | 50 | Starcom | Starcom, GroupM, Universal McCann, OMD, Havas Media and Carat | In review |
Aspen Phamaceuticals | Australia | Media | 15 | Carat, MediaCom | Undisclosed | In review |
Nivea | China | Digital | 10 | Multiple | Undisclosed | In review |
AIA | Hong Kong | Creative | 10 | Bravo | Undisclosed | In review |
June 2012
Account | Market | Discipline | Billings US$m | Incumbent | Participating Agencies | Winning Agency |
Canadian Tourism Commission | Global | Creative | 47 | DDB | Undisclosed | In review |
Bentley | Global | Media | 30 | Not disclosed | PHD, MediaCom | PHD |
Ernst & Young | Global | Media | 50 | Not disclosed | UM, EI, Mindshare and Starcom | UM |
Huawei global corporate branding | Global | Branding | 100 | New assignment | WPP, Publicis Groupe, IPG, Omnicom and Dentsu | In review |
eBay classifieds sites' launch | Asia Pacific | Creative and Media | 80 | Not disclosed | Leo Burnett, UM | Leo Burnett, UM |
Nestlé | Greater China | Media | 30 | Mindshare | Mindshare, ZenithOptimeda | Mindshare(China), ZenithOptimeda(HK) |
Red Bull | Australia | Media | 10 | MEC | Undisclosed | In review |
Stovekraft's Pigeon Appliances | India | Creative | 10 | Not disclosed | Undisclosed | In review |
Diageo’s Singleton whisky | Taiwan | Creative | 20 | Y&R | Ogilvy, two other 4A agencies | Ogilvy |
Sogou.com | China | Creative | 20 | Not disclosed | 4A agencies | In review |
May 2012
Account | Market | Discipline | Billings US$m | Incumbent | Participating Agencies | Winning Agency |
Unilever | Global | Media | 6000 | Multiple | Mindshare,PHD | Mindshare (US) . Other markets in review |
Bank of America | Global | Creative | 2000 | BBDO | WPP | WPP |
Heineken | Global | Media | 300 | Starcom MediaVest | Starcom MediaVest, Mindshare | Starcom MediaVest |
Four Seasons Hotel | Global | Creative | 80 | Multiple | TBWA, M&C and Y&R | TBWA |
adidas 2014 Brazil World Cup | Global | Creative | 50 | TBWA Worldwide | TBWA Worldwide, Mother and DDB | TBWA Worldwide |
Tiger Beer | Global | Creative | 50 | Multiple | JWT Singapore, Exposure from the UK and Rothco from Ireland | Rothco |
EDB | Global | Creative | 50 | JWT | Leo Burnett, Ogilvy & Mather, TBWA, TSLA | In review |
EDB | Global | Media | 50 | MEC | Carat, GroupM, OMD, PHD and ZenithOptimedia | In review |
Ministry of Tourism Incredible India | Global | Media | 50 | Multiple | Undisclosed | In review |
COFCO (3 brands: Lolas, Le Conte and Merveille). | China | Creative | 30 | Ogilvy | Saatchi & Saatchi, Two others | Saatchi & Saatchi |
April 2012
Account | Market | Discipline | Billings US$m | Incumbent | Participating Agencies | Winning Agency |
APB Tiger Beer | Global | Creative | 40 | NA | JWT Singapore, Exposure(UK) and Rothco(Ireland) | In review |
Singapore EDB | Global | Creative and Media | 30 | JWT | Undisclosed | In review |
Yili's local TV Buying and Print Media | China | Media | 200 | Mindshare and Universal McCann | Mindshare, OMD, Universal McCann | Mindshare (CCTV, PSTV), OMD (Local TV, Print) , Carat (Radio) |
Amway(TV media) | China | Media | 100 | OMD | OMD, VivaKi and GroupM | OMD |
Mengniu Guan Yi Yoghurt and YoyiC | China | Media | 50 | Optimedia | Optimedia, others | Optimedia |
Dongfeng Citroën | China | Creative | 20 | Dentsu | Publicis, Shanghai Advertising and WE Marketing | Publicis |
BMW India | India | Media | 10 | Carat Media India | Undisclosed | In review |
Nirmal Lifestyle | India | Creative | 6 | NA | DDB Mudra Max | DDB Mudra Max |
Panasonic Lumix and Viera | Malaysia | Creative | 5 | NA | Dentsu Utama | Dentsu Utama |
Ikea | Singapore and Malaysia | Creative | 10 | Multiple | Lowe, BBH and Leo Burnett | In review |
March 2012
Account | Market | Discipline |
Billings (US$m, est.) |
Incumbent | Participating Agencies | Winning Agency |
adidas 2014 Fifa World Cup | Global | Creative | 50 | Sid Lee | TBWA, Sid Lee and other non-roster agencies | In review |
Intel | Global | Creative | 20 | New Project for Developing Markets | Not disclosed | In review |
Asia Pacific Breweries(Tiger Beer) | Global | Creative | 40 | Iris, Y&R, Ogilvy & Mather, JWT, BBDO, UK-based Exposure and Ireland's Rothco | In review | |
Unilever | Global | Media | 6,000 | Mindshare(much of Asia Pacific) and PHD(China) | BBH and Naked | In review |
Hainan Airlines | Global | Creative and Media | 50 | Undisclosed | In review | |
Air France | Asia Pacific | Media | 20 | VivaKi | MPG | MPG |
Procter & Gamble | China | Media | 500 | Starcom MediaVest | Starcom MediaVest and MediaCom | In review |
Zhujiang Beer | China | Media | 30 | OMD | MediaVest Guangzhou, Mindshare, Guangdong Advertising and OMD | MediaVest Guangzhou |
Yamaha(Ray) | India | Creative and Media | 20 | Undisclosed | In review | |
Pizza Hut | Indonesia | Creative | 10 | McCann Worldgroup, JWT, Colman Handoko and De A Team | McCann Worldgroup |
February 2012
Account | Market | Discipline |
Billings (US$m) (Est.) |
Incumbent | Agencies | Winning Agency |
Unilever | Global | Media | 6000 | WPP, OMG | Undisclosed | In review |
Vietnam Airlines | Global | Creative | 15 | Ogilvy & Mather | Dentsu, Publicis, JWT, Leo Burnett, and Lowe | In review |
Tropicana / Pepsico | Global | Creative | 200 | DDB | Undisclosed | In review |
HP PC Division | Global | Creative | 100 | BBDO, Goodby Silverstein , various | Undisclosed | In review |
P&G (TV) | China | Media | 400 | Starcom | Starcom, MediaCom | In review |
PSA Peugeot Citroen | China | Media | 100 | OMD | GroupM, OMD, Starcom MediaVest Group and Carat | GroupM |
Yili | China | Media | 200 | Mindshare and OMD | Mindshare, OMD and UM China | Mindshare and OMD |
Li Ning | China | Creative&Media | 50 | Leo Burnett, Starcom | Undisclosed | In review |
Sony India | India | Creative | 20 | JWT India | JWT, Lowe Lintas, Contract, Dentsu, Law & Kenneth, BBDO and Hakuhodo Percept | Hakuhodo Percept |
Universal Sony business | Australia | Media | 10 | MediaCom | Slingshot, MediaCom | Slingshot |
Transitions Optical | Singapore, Malaysia, Philippines and Hong Kong | Media | 15 | Carat | PHD, Mindshare, Carat | PHD |
January 2012
Account | Market | Discipline |
Billings (US$m) (Est.) |
Incumbent | Agencies | Winning Agency |
Huawei | China | Creative | 30 | undisclosed | In review | |
Bank Of America | Global | Creative/Media | 300 | BBDO, Hill Holliday, Digitas, Brand Union | In review | |
Shell | Global | Media | 250 | MediaCom | MediaCom, others | In review |
General Motors | Global(except India, China) | Media | 3,000 | Multiple , including Carat, Starcom , Mediabrands | Carat | Carat |
Net-a-porter | Asia-pacific | Media | 10 | OMD | MPG, Media Contacts | MPG, Media Contacts |
ANZ Bank | Australia | Media | 60 | Mitchell & Partners | PHD, Mitchell & Partners | PHD |
eBay | India | Creative | 30 | Wieden + Kennedy | Law & Kenneth | Law & Kenneth |
Pizza Hut | Singapore | Creative | 10 | JWT | undisclosed | In review |
L'Oreal | Singapore | Media | 7 | ZenithOptimedia | undisclosed | In review |
Suzuki Motorcycles | India | Creative | 20 | R K Swamy BBDO | undisclosed | In review |
December 2011
Account | Market | Discipline |
Billings (US$m) (Est.) |
Incumbent | Agencies | Winning Agency |
Unilever | Global | Media | 4,600 | Mindshare and PHD | Mindshare, PHD | In review |
GM | Global | MEdia | 3,500 | Starcom, Mediabrands, OMG, Aegis | Starcom, Mediabrands, OMG, Aegis | |
Novartis | Global | Media | 600 | MEC | Starcom MediaVest, MEC, UM | Starcom MediaVest |
Lufthansa | Global | Creative | 50 | McCann | McCann, BBDO, Scholz & Friends, Serviceplan Group, Kolle Rebbe | Kolle Rebbe |
Heineken | Global | Media | 350 | Mindshare(MA,VN) | MediaVest, Mindshare | In review |
Hyatt | Global | Media | 200 | Undisclosed | Undisclosed | PHD |
AXA | AP(except India) | Media | 50 | OMD | MPG, OMD | MPG |
Emirates | Australia | Creative | 10 | Saatchi & Saatchi | Saatchi & Saatchi, BMF, Y&R | In review |
Pernod Ricard Group | China | Media | 30 | Carat | Carat, OMD, Starcom, GroupM | Carat |
Acer | China | Creative | 20 | DDB | DraftFCB, DDB and three other international agencies | DraftFCB |
Loyalty One | India | Media | 10 | Undisclosed | Undisclosed | Lodestar UM |
November 2011
Account | Market | Discipline |
Billings (US$m) |
Incumbent | Agencies | Winning Agency |
Sony Ericsson | Global | Media | 200 | MEC | PHD, MEC | PHD |
GM | Global | Media | 3,500 | Mediabrands, Starcom | Not disclosed | In Review |
Merck OTC Brands | Global | Media | 50 | Undisclosed | Publicis, Grey, Deutsch and Saatchi & Saatchi | Publicis |
Philips | Global | Media | 200 | Carat | Undisclosed | Carat, MPG |
Philips | Global | Creative | 200 | DDB | Ogilvy & Mather, TBWA, Leo Burnett, and DDB | In Review |
ExxonMobil | Global | Media | 150 | UM | MPG, OMD, UM | UM |
ExxonMobil | Global | Creative | 150 | McCann Erickson and DDB | BBDO, DDB, McCann Erickson, Euro RSCG | BBDO |
McLaren Automotive | Global | Creative | 50 | Undisclosed | Undisclosed | In Review |
ANZ | Australia | Media | 60 | Mitchell & Partners | Mitchell & Partners, PHD | In Review |
The Body Shop | Singapore | Media | 5 | Carat | Undisclosed | In Review |
Carlsberg | Hong Kong | Creative | 10 | Undisclosed | Undisclosed | JWT |
Guangzhou Metro | China | Creative | 10 | Undisclosed | ADK, Dentsu, GDAD, McCann-Erickson Guangming, Saatchi & Saatchi, and Y&R | In Review |
Vibo Telecom | Taiwan | Creative | 10 | Bates | BBDO, McCann Erickson, a local agency | BBDO |
Globe Telecom | Philippines | Media | 45 | UM | MEC, Mindshare, ZO, UM | ZO |
October 2011
Account | Market | Discipline |
Billings (US$m) (Est.) |
Incumbent | Agencies | Winning Agency |
GM | Global | Media | 3,600 | UM, Starcom, Various | Not disclosed | In review |
HTC | Global | Creative | 155 | Not disclosed | Not disclosed | In review |
Asics | Global | Creative | 80 | Vitro , 180 | Not disclosed | In review |
Marriott International | Global | Media | 200 | Carat, Starcom, ZenithOptimedia, and MEC | Carat, Starcom, ZenithOptimedia, and MEC | MEC |
Westpac | AU | Media | 70 | OMD | OMD, UM, Mediacom | Mediacom |
Paras Dairy | IN | Creative | 50 | Percept/H | Grey, Crayons,Y&R | Y&R |
Nescafe | ID | Digital Media | 20 | Not disclosed | Not disclosed | Initiative |
AXA | AP | Media | 100 | MPG, Madison, OMD | Not disclosed | In review |
Pfizer | CN | Media | 31 | Carat | Carat, PHD, ZenithOptimedia, Maxus | Maxus |
Nike | CN | Search | 10 | Not disclosed | Mindshare , Razorfish, an undisclosed local agency | Mindshare |
Coca-Cola | SG,MY | Media | 20 | UM in MY, MEC in SG | Not disclosed | MEC and MediaCom |
September 2011
Account | Market | Discipline |
Billings (US$m) (Est.) |
Incumbent | Agencies | Winning Agency |
Bayer | Global | Media | 600 | Intiative | Undisclosed | In Review |
GM | Global | Media | 3,500 | Starcom, UM, MediaBrands | Undisclosed | In Review |
Sara Lee | Asia Pacific | Media | 190 | MediaCom, OMD | MediaCom, OMD | OMD |
Optus | Australia | Media | 73 | MPG |
MPG, Starcom, PHD, MEC |
In Review |
Optus | Australia | Creative | 73 | M&C Saatchi | M&C Saatchi, Y&R | In Review |
China Guangfa Bank | China | Creative | 20 | Undisclosed | Y&R, Saatchi&Saatchi, Ogilvy, Euro RSCG | Y&R |
Markor Funiture | China | Creative | 15 | Grey | Saatchi&Saatchi, DMG, Lowe | Lowe |
Yili Yogurt Products | China | Creative | 20 | Ogilvy | undisclosed | Euro RSCG |
Sahara | India | Creative | 30 | Undisclosed | Lowe, Y&R, Contract, Percept/H | In Review |
Beiersdorf | Southeast Asia region | Media | 50 | Carat , OMD | Carat, MEC, OMD | In Review |
Maxis | Malaysia | Creative | 25 | Ogilvy | Ogilvy & Mather, BBDO/Proximity, Leo Burnett, McCann Erickson and Saatchi & Saatchi | In Review |
Daihatsu(new product launch) | Indonesia | Creative | 20 | Undisclosed | DDB, Grey, Dwi Sapta | In Review |
China Mobile | China | Creative | 100 | Ogilvy(M Zone), Lintas(EasyOwn, GoTone) | undisclosed | In Review |
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