Nikhil Shahane

Opinion: Metrics that matter and the ‘Real’ ROI
Opinion
Mar 12, 2021
Nikhil Shahane

Opinion: Metrics that matter and the ‘Real’ ROI

The author feels that with today’s rapid ‘datafication’, marketers now have more metrics to choose from than they know what to do with

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

2 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

3 Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

GroupM to merge agency brands into single P&L

4 GroupM to merge agency brands into single P&L

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

India 2030: Middle class majority to fuel shift to experience-led spending

6 India 2030: Middle class majority to fuel shift to experience-led spending

Moves and wins roundup: Week of 28 April

7 Moves and wins roundup: Week of 28 April

IPL ads: High stakes, low recall, and smarter plays

8 IPL ads: High stakes, low recall, and smarter plays

WPP eyes India for growth as global revenue faces headwinds

9 WPP eyes India for growth as global revenue faces headwinds

Can BHIM’s emotional pivot win the trust battle in digital payments?

10 Can BHIM’s emotional pivot win the trust battle in digital payments?