Campaign India Team
Jan 06, 2017

Weekend Watch: Zoobrevivientes

Watch the ad film conceptualised by Dhélet Y&R (Argentina) here

Zoobrevivientes, a 'refuge for Dogs' in Argentina has rolled out what it labels 'a fake campaign' to raise awareness about fire crackers and the harm it causes the animal. The film has been conceptualised by Dhélet Y&R. 
 
It shows people wearing dog masks on the streets. These masks have hidden speakers inside them so that they could listen to the sound of firecrackers like dogs do. The film ends with a message, 'We couldn't stand it for five seconds, they suffer it every year. Let's avoid the use of fireworks'.
 
CREDITS:
 
Creative agency: Dhélet Y&R
ECD: Martín Nino Goldberg
Creative directors: Iván Zimmermann / Benjamín Tornquist / Federico Aubone
Creatives: Santiago Narvaja / Alex Sinmaleza
Account director:  Luz Illescas
Production company: Cronos
Director: Luján Islas
 
Source:
Campaign India

Related Articles

Just Published

Premium
Indigo Consulting appoints Sumitra Sarkar as VP – client services and strategy
Premium
1 day ago

Indigo Consulting appoints Sumitra Sarkar as VP – ...

Moves from iContract where she was AVP

Premium
Weekend Watch: Sweden on Airbnb
Premium
1 day ago

Weekend Watch: Sweden on Airbnb

Watch the film conceptualised by Forsman & Bodenfors here

Premium
Pick of the Week: Volini
Premium
2 days ago

Pick of the Week: Volini

The message and the execution stand out on this one

Premium
CIDCA 2017: Shortlists announced
Premium
2 days ago

CIDCA 2017: Shortlists announced

Of the all-time-record of 670 entries this year, 188 make it to the shortlist