Zoobrevivientes, a 'refuge for Dogs' in Argentina has rolled out what it labels 'a fake campaign' to raise awareness about fire crackers and the harm it causes the animal. The film has been conceptualised by Dhélet Y&R.
It shows people wearing dog masks on the streets. These masks have hidden speakers inside them so that they could listen to the sound of firecrackers like dogs do. The film ends with a message, 'We couldn't stand it for five seconds, they suffer it every year. Let's avoid the use of fireworks'.
Creative agency: Dhélet Y&R
ECD: Martín Nino Goldberg
Creative directors: Iván Zimmermann / Benjamín Tornquist / Federico Aubone
Creatives: Santiago Narvaja / Alex Sinmaleza
Account director: Luz Illescas
Production company: Cronos
Director: Luján Islas