Watch the films conceptualised by Williams Lea Tag India here
In a campaign of three TVCs of 30 seconds each, DHL uses the rivalry on the football field to showcase its business advantage.
In these commercials, the rivalry of the two football coaches is given a funny twist, as each one of them uses DHL to turn their seemingly impossible moments into reality.
The campaign uses a football match as a metaphor for business challenges and shows through humour, how the logistics company can help businesses deliver goals.
Watch the second ad in the series:
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"Explorers Wanted" is intended as a call to action for couples, backed by the insight that 74% of Indians surveyed are willing to try something new in the bedroom.
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SCOOP: Jeans brand spent $142 million in global media spend last year.
Big tech firms are on track to significantly increase capital expenditures this year as they invest in computing resources to power AI.
The election season in India is in full flow. India Today's Rajdeep Sardesai has been travelling across the length and breadth of India and talking to Political Leaders. This is his exclusive conversation with Andhra Pradesh Chief Minister Jagan Mohan Reddy.
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