Visa has rolled out a campaign titled '#ReimagineIndia' that has been conceptualised by BBDO India.
Through this campaign, Visa is looking to viewers to share their stories about how they '#ReimagineIndia' and simultaneously reveal how the brand is reimagining payments.
The film depicts how citizens of the country see things differently with shots of street performers, an athlete working out in the open and a 'silent garba' party among others. Within these scenes are shots of seamless payments shown using Visa. The film ends with a message 'You Reimagine India. We Reimagine Payments.'
The film was published on YouTube on 1 December 2017.
Agency: BBDO India