Campaign India Team
Dec 01, 2017

Visa looks to crowdsource #ReimaginingIndia, as it aims to #ReimaginePayments

Watch the film conceptualised by BBDO India here

Visa has rolled out a campaign titled '#ReimagineIndia' that has been conceptualised by BBDO India. 
 
Through this campaign, Visa is looking to viewers to share their stories about how they '#ReimagineIndia' and simultaneously reveal how the brand is reimagining payments. 
 
The film depicts how citizens of the country see things differently with shots of street performers, an athlete working out in the open and a 'silent garba' party among others. Within these scenes are shots of seamless payments shown using Visa. The film ends with a message 'You Reimagine India. We Reimagine Payments.'
 
The film was published on YouTube on 1 December 2017.
 
CREDITS
 
Client: Visa
Agency: BBDO India
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Treebo ropes in Nishant Gupta as head of brand and marketing
Premium
1 hour ago

Treebo ropes in Nishant Gupta as head of brand and ...

Was group product head - male grooming at Marico prior

Premium
Shooting yourself in the Facebook
Premium
6 hours ago

Shooting yourself in the Facebook

In its efforts to recover from the recent scandal, Facebook is being more transparent and proactive, but still refuses to acknowledge a central truth.

Premium
Cannes Lions 2018: Ten Indians among 413 jury members
Premium
16 hours ago

Cannes Lions 2018: Ten Indians among 413 jury members

The jury is composed of people from 50 countries and has a men to women ratio of 54:46

Premium
View from Nepal: Rural Nepal - an opportunity in disguise
Premium
1 day ago

View from Nepal: Rural Nepal - an opportunity in ...

The author states reasons why rural Nepal could be the next big thing for marketers