On the last day of the Cannes Lions International Festival of Creativity 2013, Campaign India invited a group of creative heads from India to Zoa Bar, to discuss the country's performance at the awards and learnings from this year's festival. At the time of the roundtable (Film Craft Lions had not been announced), Indian entries had managed to bag 32 metals – a spectacular tally.
While the discussion veered to the subject of scam, some called for the word to be removed from the advertising dictionary, while others wondered about India’s obsession with ‘scam’ and the ‘sour grapes’ phenomenon at work.
Watch the edited video above. Read the full text in the issue of Campaign India dated 28 June 2013.
Jul 01, 2013
VIDEO: Campaign India Roundtable at Cannes 2013: A spectacular tally - and the cloud of 'scam'
Watch Arun Iyer, Amer Jaleel, Juju Basu, Meera Sharath Chandra, Rahul Mathew, Santosh Padhi and Senthil Kumar, in candid conversation
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