Watch the ad film conceptualised by BBH (UK) here
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Sources close to the pitch tell Campaign that an assessment of creative agencies is currently underway with regards to an upcoming product launch.
The age of Gen AI might be here, but the era of creativity isn't anywhere near over, says Mirum's Hareesh Tibrewala.
To mark its 10th birthday, the app also revealed a new logo, bolder fonts, and refreshed illustrations.
Tata Motors, Tree Design and White Rivers Media all win golds at this year's festival.
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