Electrical goods brand, Syska Fans, has rolled out a campaign titled #SaveKiyaKya (have you saved?), for its range of BLDC fans, featuring its brand ambassador Rajkummar Rao. Conceptualised by IBD India, the film aims to encourage consumers to switch to a more eco-friendly and equally powerful option.
The film features Rao playing a double role. One of them is seated on a couch, surrounded by desserts and munchies, when the other looks at the table filled with food, and tells his lookalike that he’ll be back to join him soon. By the time he's back, he is annoyed that his doppleganger has finished all of the food on the table. When he asks him why he didn’t save him anything, he tells him that the Syska fan has saved 60% of his power, money, and the planet.
Rajesh Uttamchandani, Director, Syska Group, said, “Our newly launched range of BLDC fans are for consumers who yearn for products that save money and power without compromising on aesthetics, each of which is intrinsic to their lifestyle. With our latest range, we hope to go beyond the fundamental requirements of fans as an appliance by improving functionality and design so that our fans can effortlessly integrate into the daily lives of our consumers. With the campaign created with Rajkummar Rao, we hope to encourage brand recall and communicate Syska’s meaningful innovations.”
Rahul Gupta, CEO and creative director, IBD India, said, "IBD found synergy in the core values that Raj appeals to and felt he is the right ambassador for a brand that is futuristic, in being a link in the health of the planet and yet being accessible to everyone. He is talented, versatile and widely-loved for his work. This segue of the brand, the artist, and the agency is creativity... by design."
The campaign is being rolled out across TV and will be amplified through digital touch points and social media.
.png&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
