PVR-Inox has rolled out a campaign to promote the recently released horror film Insidious.
Part of the campaign is a film conceptualised by The Titus Upputuru Company. The film shows the experience of a person who enters a theatre to watch the horror film. Except, this experience is a bit different. He's seated alone in the theatre. The film was created after PVR rolled out a contest which invited people who dared to watch the last instalment of the Insidious alone in a theatre.
According to a release, PVR installed hidden cameras in the hall to see the winner's experience. The release added that the contest winner was 'frightened to death and had his own imaginations running wild'. He left the theatre before the film ended.
Shony Panjikaran, general manager and head, Sony Pictures Releasing International, India, said, “We embarked on a thrilling journey with PVR Inox, creating a captivating tale to unveil the final chapter of Insidious. This horror-filled promotion explores the consequences when one dares to venture into the chilling world of fear, alone at a cinema. From an Instagram contest that sparked an overwhelming response, Vicky emerged as the brave victor who stepped into the darkness, only to have his senses tested to the limit. Insidious: The Red Door delivers an unforgettable cinematic experience which needs to be witnessed on the big screen, like the grandest screens at PVR Inox."
Titus Upputuru, founder, The Titus Upputuru Company, said, "It is one thing to watch a horror film on a small screen at home. It is quite another to watch it on a big screen, alone! It was great fun shooting the film. The task was not just to capture the protagonist’s feelings and emotions but to manifest what was going on in his mind. That was the big challenge. There were several elements that we used to create the atmosphere of fear. The colors, the mirrors, the lonely top shots, the red apparition, the creepy hands, the sounds, and the edit, all went into making the experience both real and surreal.”
