Campaign India Team
Dec 19, 2018

HUL urges India to #StartALittleGood

Watch the films conceptualised by Ogilvy here

Hindustan Unilever has rolled out 'StartALittleGood', a campaign through which it urges India to change its habits. The idea is to make India cleaner, greener and safer through simple initiatives. 
 
Ogilvy has conceptualised the campaign which consists of two films. They spread awareness about saving water (film above) and plastic waste management. 

 
 
 
Source:
Campaign India

Related Articles

Just Published

18 hours ago

Goafest brings back 'Advertising Rocks' musical ...

Showcase your musical chops at this year's festival, as the melody-filled contest returns for its second year.

19 hours ago

MDH and Everest continue to face brand scrutiny as ...

Following concerns in Hong Kong and Singapore, Australia and the US are now also investigating MDH and Everest Spices for suspected pesticide residues in their products, potentially leading to recalls.

21 hours ago

Campaign India Film Crest Awards 2024: Shortlists ...

These awards recognise and reward ad films based on craft, created, aired, or released between January 1, 2023 and February 28, 2024.

22 hours ago

Nutrica Oil’s clever new campaign is greased with ...

Three new films inject humour into promoting the brand's different variants, comprising real-life instances where one size doesn’t fit all.