Ford India has rolled out its latest campaign which builds on the value aspect of the car company.
Conceptualised by BBDO, it is an extension of Ford's 'feels like family' campaign. The first of the three films shows a man playing carrom by himself. This is spotted by his son who comes in and challenges his father to a game. An emotional conversation between the duo follows along with Ford's message of a pick-up and drop initiative for its service.
The campaign goes live on 20 March 2020
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