Campaign India Team
Nov 21, 2017

Fevikwik celebrates the rare moments of happiness

Watch the films conceptualised by Ogilvy and Mather here

Instant adhesive brand Fevikwik has launched a new television ad campaign titled ‘Khushiyon ke chand pal’, which depicts a woman being unexpectedly appreciated by her family. 
 
The campaign highlights the versatility of Fevikwik in not only fix broken objects but also cementing the bonds between mother – son, mother-in-law and daughter-in-law and so on. 
 
Vivek Sharma, Chief Marketing Officer, Pidilite Industries said, “A woman is at the heart of every family. But she often goes unappreciated for the little things she does around the household, including repairing broken things. The campaign, in its own humorous way, appreciates this role that she plays by bringing back things to life through repairs and creating little moments of joy.”
 
The TV campaign will be supported by an integrated digital marketing campaign. Apart from outdoors and increased visibility at trade outlets, there will also be a number of demand generation initiatives to reap maximum advantage of the new TVC.
 
In one film a kid sitting at a dining table is surprisingly asking for bitter gourd. 
 
In the second film a mother-in-law develops an unusual affection for her daughter-in-law.
 
See the second film here:
 
 
Credits:
Client: Pidilite Industries
Agency: Ogilvy & Mather, Mumbai 
Creative Team: Piyush Pandey
Account Management: Vivek Verma, Pranay Merchant, Sriyanta Ghosh, Yesha Shah
Production House: Corcoise Films private limited
Director: Prasoon Pandey
Producer: Cyrus Pagdiwala
 
 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Jabong brings in some swag into its sale
Premium
16 hours ago

Jabong brings in some swag into its sale

Watch the film conceptualised by Happy Mcgarrybowen here

Premium
Olive Crown Awards 2018: Last date for entries
Premium
16 hours ago

Olive Crown Awards 2018: Last date for entries

The awards promote advertising that is environmentally conscious

Premium
Bangladesh, Mongolia, Sri Lanka among fast-growing media markets
Premium
20 hours ago

Bangladesh, Mongolia, Sri Lanka among fast-growing ...

Cambodia and Myanmar also make Zenith's list of 30 up-and-coming markets, but Iran will be the fastest-growing market through 2020

Premium
Delna Sethna elevated as CCO by L+K Saatchi & Saatchi
Premium
20 hours ago

Delna Sethna elevated as CCO by L+K Saatchi & Saatchi

Now a single leadership has emerged for creative department that earlier had three creative leaders. Victor Charles takes on the role of an executive director focusing on business development and integration