Instant adhesive brand Fevikwik has launched a new television ad campaign titled ‘Khushiyon ke chand pal’, which depicts a woman being unexpectedly appreciated by her family.
The campaign highlights the versatility of Fevikwik in not only fix broken objects but also cementing the bonds between mother – son, mother-in-law and daughter-in-law and so on.
Vivek Sharma, Chief Marketing Officer, Pidilite Industries said, “A woman is at the heart of every family. But she often goes unappreciated for the little things she does around the household, including repairing broken things. The campaign, in its own humorous way, appreciates this role that she plays by bringing back things to life through repairs and creating little moments of joy.”
The TV campaign will be supported by an integrated digital marketing campaign. Apart from outdoors and increased visibility at trade outlets, there will also be a number of demand generation initiatives to reap maximum advantage of the new TVC.
In one film a kid sitting at a dining table is surprisingly asking for bitter gourd.
In the second film a mother-in-law develops an unusual affection for her daughter-in-law.
See the second film here:
Client: Pidilite Industries
Agency: Ogilvy & Mather, Mumbai
Creative Team: Piyush Pandey
Account Management: Vivek Verma, Pranay Merchant, Sriyanta Ghosh, Yesha Shah
Now a single leadership has emerged for creative department that earlier had three creative leaders. Victor Charles takes on the role of an executive director focusing on business development and integration