moment marketing
Moment marketing: Get it wrong, and the moment is gone
SOUNDING BOARD: When it comes to jumping on viral trends, cultural moments, and tapping the zeitgeist, how should brands choose their moment? And what happens if you pick the wrong one? Campaign asks industry experts.
Paris Olympics 2024: Brand lessons from Tokyo
What can brands can do in the lead-up to Paris Olympics 2024? And will the successful Indian athletes from the Tokyo edition land more endorsement deals? Experts weigh in
Blog: To congratulate PV Sindhu or not to congratulate her?
Is a code of conduct, or at least some operating guidelines required for 'moment marketing', asks the author
Brands that ignored our emails are now using her for moment marketing: PV Sindhu's management firm
Sindhu is peeved with companies using her name and face without consent after her Bronze win in Tokyo
Blog: From moment marketing to momentary marketing or momentous marketing?
The author analyses Pepsi's move to get Charulata Patel as a 'swag star'
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