interpublic
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Pfizer moves creative from IPG to Publicis after just 10 months
Pharma giant consolidates global creative business with Publicis months after splitting duties between the two holding companies last May; IPG retains PR and health briefs.
Global new business spotlight: Publicis dominates with four major wins
While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side
Interpublic Q3 revenues edge up 1.4 per cent
Media, healthcare marketing, PR and sports and entertainment offerings led growth.
IPG CEO Roth 'concerned' about China, hints at repositioning
Nationalism and protectionism are a worry, he told Campaign, hinting at a repositioning of investment in the world's second-largest economy.
Cannes Lions 2019: Unilever scraps separate agency relationships
FMCG giant is looking to work across holding companies and develop content partnerships with the entertainment world as it moves away from interruption-based advertising.
Interpublic challenges rivals with 5.5% organic growth
Shares climb, although performance expected to moderate in 2019.
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