instant noodles

Jan 24, 2019

Nissin pulls Naomi Osaka campaign after ‘whitening’ outcry

Company denies deliberate action, and vows to be more attuned to diversity issues.

Aug 04, 2016

‘Wai Wai will be an interesting brand in the FMCG space’

Nepal-origin brand looks to grow beyond North East and noodles; to launch first TVC

Jul 06, 2015

Live Issue: Have instant noodles taken a hit with Maggi?

There is agreement on the category being affected, but how will brands address the situation?