double standards
Double Standards: Can Messi mend Tata cars’ perception?
VIP Industries’ Sudip Ghose and McCann Erickson’s Jitender Dabas discuss pros and cons of the celebrity tie up
Double Standards: Is technology helping or harming creativity?
KV Sridhar and Raj Kamble discuss the role of technology, if any, in ideation, and whether technological innovation has any bearing on the nature of a creative piece.
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Double Standards: Has brand #NaMo risen or fallen since becoming PM?
Ashwani Singla, founding managing partner, Astrum, says brand NaMo has helped the government’s equity, while Harish Bijoor, CEO, Harish Bijoor Consults Inc points out that the ‘troll factory’ needs to be disbanded
Double Standards: Subscription-funded premium English TV?
Ferzad Palia, EVP – Viacom18 and head – English entertainment, and Debraj Tripathy, MD, MediaCom India, on the sustainability of subscription-driven channels in the space
Double Standards: Is long-format video leading to better creative?
Abhijit Avasthi, founder, Sideways and KV Sridhar, CCO, SapientNitro discuss the role and repercussions of longer videos
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Double Standards: Are flash sales best suited for launches online?
Sunil Raina, business head, Xolo and Saurabh Srivastava, chief marketing officer, MobiKwik, discuss when such a ‘sale’ can work, and why it’s becoming popular
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