Premium
‘Newer mediums will grow the market’
Premium
Apr 05, 2016

‘Newer mediums will grow the market’

Harrish M Bhatia, CEO, My FM, tells us about radio’s potential, and his learning from former LG India boss Kim

Premium
Ad:tech 2016: Technology to beat malicious technology
Premium
Mar 07, 2016

Ad:tech 2016: Technology to beat malicious technology

T​he second day of the conference saw discussions ranging from ad fraud to going vernacular and 'real' metrics vs vanity metrics

Premium
Ad:tech 2016: Why Nescafe moved from POE to OEP
Premium
Mar 04, 2016

Ad:tech 2016: Why Nescafe moved from POE to OEP

Day one of the conference saw discussions ranging from brands leveraging digital media, big data, to measurement in the digital era.

Premium
“With age, you learn how it works…”: Ravi Raghavendra
Premium
Feb 23, 2016

“With age, you learn how it works…”: Ravi Raghavendra

The ECD and head of creative at ThinkStr tells us about 'taming the angst', his two mentors, and rise of independents

Premium
'There's a lot to do at Cheil': Sagar Mahabaleshwarkar
Premium
Feb 11, 2016

'There's a lot to do at Cheil': Sagar Mahabaleshwarkar

The CCO talks to us about his recent Singapore stint, the current mandate, and influence of technology on creative today

Premium
'Consumers will upgrade to better, safer vehicles’: Rahul Gautam, Ford India
Premium
Feb 02, 2016

'Consumers will upgrade to better, safer vehicles’: ...

The marketing VP tells us why the auto major will steer clear of the entry segment, explains category trends, and the brand's digital focus

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins