Ananya Saha
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‘Newer mediums will grow the market’
Harrish M Bhatia, CEO, My FM, tells us about radio’s potential, and his learning from former LG India boss Kim
Ad:tech 2016: Technology to beat malicious technology
The second day of the conference saw discussions ranging from ad fraud to going vernacular and 'real' metrics vs vanity metrics
Ad:tech 2016: Why Nescafe moved from POE to OEP
Day one of the conference saw discussions ranging from brands leveraging digital media, big data, to measurement in the digital era.
“With age, you learn how it works…”: Ravi Raghavendra
The ECD and head of creative at ThinkStr tells us about 'taming the angst', his two mentors, and rise of independents
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'There's a lot to do at Cheil': Sagar Mahabaleshwarkar
The CCO talks to us about his recent Singapore stint, the current mandate, and influence of technology on creative today
'Consumers will upgrade to better, safer vehicles’: ...
The marketing VP tells us why the auto major will steer clear of the entry segment, explains category trends, and the brand's digital focus
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