business of creativity

Nov 22, 2016

A view from Dave Trott: The trick is the treat

With a heartwarming story, the author explains why the creativity business doesn’t have to be complicated

Mar 09, 2012

Babita’s Blog: The Business of Creativity

Babita Baruah, vice president and client services director, JWT Delhi, says if we start thinking of the agency and the client business as our own, we would be acutely conscious of every penny we spend or want to spend