Babita Baruah
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Babita's blog: Old is no longer gold
The author looks back at the changing agency-client partnerships
Babita's blog: 'Advertising Pride'
The author explains how the advertising industry is going through change and how professionals need to adapt, learn, un-learn and keep the legend going
Babita's Blog: Breaking convention on tradition
Are we bold enough to experiment on traditional media, asks the author
Babita’s blog: The Culture Invite
Culture is the soul of the organisation that outlives all its people, says the author
Babita's blog: Hiring the perfect talent
The ad industry needs to redefine the way it thinks about talent, contends the author
Babita’s blog: Creativity and Commerce
The author distinguishes between creativity for creativity's sake and the one that fulfils a brand's purpose
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