Premium
Babita's blog: 'Advertising Pride'
Premium
Nov 08, 2017

Babita's blog: 'Advertising Pride'

The author explains how the advertising industry is going through change and how professionals need to adapt, learn, un-learn and keep the legend going

Premium
Babita's Blog: Breaking convention on tradition
Premium
Oct 09, 2017

Babita's Blog: Breaking convention on tradition

Are we bold enough to experiment on traditional media, asks the author

Premium
Babita’s blog: The Culture Invite
Premium
Jul 13, 2016

Babita’s blog: The Culture Invite

Culture is the soul of the organisation that outlives all its people, says the author

Premium
Babita's blog: Hiring the perfect talent
Premium
May 30, 2016

Babita's blog: Hiring the perfect talent

The ad industry needs to redefine the way it thinks about talent, contends the author

Premium
Babita’s blog: Creativity and Commerce
Premium
Mar 09, 2015

Babita’s blog: Creativity and Commerce

The author distinguishes between creativity for creativity's sake and the one that fulfils a brand's purpose

Premium
Babita’s blog: One Vs WON
Premium
Jul 25, 2014

Babita’s blog: One Vs WON

The strength of individuals lies in the teams behind them, underlines the author

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins