below the line

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Indian Express, 141Sercon tap parent-teacher meetings
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Sep 25, 2009

Indian Express, 141Sercon tap parent-teacher meetings

The Indian Express has launched a new campaign titled 'Blackboards' for schools. Created and executed by below-the-line marketing agency 141Sercon, 'Blackboards' aims to reach out to parents and make them realize the impact of their negative habits on their children.The campaign will be undertaken during parent-teacher meetings at over 70 schools in New Delhi that fall under The Indian Express’ student connect initiative titled 'Quest'.

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Radio City hires Sheetal Mehra for BTL unit
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Oct 31, 2008

Radio City hires Sheetal Mehra for BTL unit

Radio City 91.1FM has made some key alignments in the structure of its activation unit Radio City Connect. It has hired Sheetal Mehra as national sales head – activations, Radio City Connect. Mehra will be reporting to Ashit Kukian, executive vice president and national head – sales. In her new assignment, she will be spearheading Radio City Connect which comprises a national team of over 35 professionals. She will be expected to further develop the activation business for Radio City and lead innovations in the same.

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Euro launches production outsourcing unit 24X7
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Aug 27, 2008

Euro launches production outsourcing unit 24X7

Euro RSCG India has launched a production outsourcing unit called Euro 24X7. At its core, 24X7 will be an outsourcing arm for dealing with projects that require quick turnaround time but will also offer some below the line capabilities.

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Rediffusion appoints Ajay Ahluwalia to head BTL initiatives
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Jul 23, 2008

Rediffusion appoints Ajay Ahluwalia to head BTL initiatives

Rediffusion DY&R has brought on board Ajay Ahluwalia to head all its consumer touch-point initiatives for its Delhi office. Ahluwalia joins from Vyas Gianetti Creative (VGC), where he was senior creative director.

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WPP agencies set to compete in the BTL space
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Apr 03, 2008

WPP agencies set to compete in the BTL space

The marketing services space has been in the news recently as traditional agencies train their radar on possible mergers in this area, in an effort to