Campaign India Team
Sep 25, 2009

Indian Express, 141Sercon tap parent-teacher meetings

The Indian Express has launched a new campaign titled 'Blackboards' for schools. Created and executed by below-the-line marketing agency 141Sercon, 'Blackboards' aims to reach out to parents and make them realize the impact of their negative habits on their children.The campaign will be undertaken during parent-teacher meetings at over 70 schools in New Delhi that fall under The Indian Express’ student connect initiative titled 'Quest'.

Indian Express, 141Sercon tap parent-teacher meetings

The Indian Express has launched a new campaign titled 'Blackboards' for schools. Created and executed by below-the-line marketing agency 141Sercon, 'Blackboards' aims to reach out to parents and make them realize the impact of their negative habits on their children.

The campaign will be undertaken during parent-teacher meetings at over 70 schools in New Delhi that fall under The Indian Express’ student connect initiative titled 'Quest'.

'Blackboards' involves creatives made out of chalk on classroom blackboards supported with pledge cards for parents that will make them pledge promises not to smoke, drink, use abusive language or exhibit violent behavior in front of their children.

Alok Srivastava, national head - sales and distribution, The Indian Express said, "It is an attempt to work towards generating awareness against social evils which are inadvertently passed on' by parents to their children. We believe that it is our common responsibility to address such a cause."

 

 

 

 

 

 

 

 

 

 

 

Vijay Singh, managing director, 141Sercon said, "The campaign has been designed keeping in mind the fact that as parents, we try and protect our child from every negative external influence possible. However, we tend to completely ignore some of our not-so-positive habits which may leave a lasting impression on these young minds. This is our way of making the parents realize this and act upon it."



 

 

 

 

 

 

 

 

 

 

 

 

Seen above: A pledge-card signed by a parent. 141Sercon says, over 200 parents signed such pledge cards in two hours at St. Paul's School, New Delhi.

Singh said the current phase of the campaign would continue for a month and half, depending on the frequency of parent-teacher meetings. In the next phase of 'Blackboards', the agency will try to use social media to generate awareness.

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Vizeum bags Bauli's media mandate
Premium
1 day ago

Vizeum bags Bauli's media mandate

Account won post a multi-agency pitch

Premium
Weekend Wrap: 18 August 2017
Premium
1 day ago

Weekend Wrap: 18 August 2017

In the news: GP Petroleum, Impact PR, Langoor, Madison Communications, The Body Shop

Premium
Pick of the Week: Borosil
Premium
1 day ago

Pick of the Week: Borosil

View the film conceptualised by Sideways Consulting here

Premium
T.O.M. Tweets
Premium
1 day ago

T.O.M. Tweets

Some tweets that caught our attention during the week