Michael Follett

DDB Mudra

Michael Follett blog: To out-fox the competition, find your inner hedgehog
Advertising
Jan 12, 2011
Michael Follett

Michael Follett blog: To out-fox the competition, ...

In which DDB Mudra's Michael Follett talks about foxes and hedgehogs.

Whatever the season, helpfulness is in fashion
Advertising
Aug 27, 2010
Michael Follett

Whatever the season, helpfulness is in fashion

Michael Follett, senior VP strategy & planning, DDB Mudra, Mumbai writes on why helpfulness is a universal agent.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Colgate and Ogilvy on cracking the snacking code in toothpaste marketing

2 Colgate and Ogilvy on cracking the snacking code in toothpaste marketing

Mahindra SabCultures underpins how brands swap sales for cultural impact, loyalty

3 Mahindra SabCultures underpins how brands swap sales for cultural impact, loyalty

Weekend Fun: The Blue Film Festival

4 Weekend Fun: The Blue Film Festival

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Mondelez India gears up to take a big bite out of the premium gifting market

6 Mondelez India gears up to take a big bite out of the premium gifting market

Zepto campaigns to make Soan Papdi great again

7 Zepto campaigns to make Soan Papdi great again

Moves and wins roundup: Week of 21 Oct

8 Moves and wins roundup: Week of 21 Oct

Adar Poonawalla buys 50% stake in Karan Johar's Dharma Productions

9 Adar Poonawalla buys 50% stake in Karan Johar's Dharma Productions

Varun Katyal launches Clapboard

10 Varun Katyal launches Clapboard