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Opinion: Beware of the client who doesn’t order lunch in lunch-time meetings
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Feb 15, 2017

Opinion: Beware of the client who doesn’t order ...

The author lists a few principles about the client-agency relationship

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White Paper: 'Hungry for Familiar Foods'
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Jul 23, 2014

White Paper: 'Hungry for Familiar Foods'

The paper was 'Highly Commended' at WPP's Atticus Awards 2014

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Cannes Lions 2014: Dheeraj Sinha’s blog: #UnFake
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Jun 20, 2014

Cannes Lions 2014: Dheeraj Sinha’s blog: #UnFake

‘Put-on is the biggest put-off here’, says the author, making the case for ‘planned spontaneity’ as against ‘rehearsed perfectness’

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Cannes 2013: 'Are we brave enough to accept that we don't know the future?': Dheeraj Sinha
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Jun 19, 2013

Cannes 2013: 'Are we brave enough to accept that we ...

Collaborative journeys into the unknown are leading to compelling content plays. But where are the agencies in these games?

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Cannes 2013: 'Traditional brand construct counters environment of social networks': Dheeraj Sinha
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Jun 17, 2013

Cannes 2013: 'Traditional brand construct counters ...

Sinha reflects on views aired on the Cannes Lions stage - and off it - for Campaign India