Arjun Kolady

May 18, 2023

Opinion: Audio’s your chance to be the friend that ...

The author explains how brands are using audio to reach highly engaged and receptive audiences in a more personal and relatable way

Jul 04, 2022

Opinion: All ears on you with the sound of your brand

The author shares how audio is an important factor in the marketing mix through relevant contextualisation

Nov 01, 2020

Opinion: Is your brand talking where consumers are ...

The author looks at a new audience category and explains how marketers can target these consumers